Breaking: Lombardy’s Bossoni Group Unifies Under a Single Brand
Table of Contents
- 1. Breaking: Lombardy’s Bossoni Group Unifies Under a Single Brand
- 2. Historic merger folds five entities into one company
- 3. Leadership speaks: a milestone for competitiveness
- 4. Key figures defining the merged group
- 5. Future vision: branding, digital integration and growth
- 6. Implications for customers and the market
- 7. At a glance
- 8. Leadership and governance
- 9. Two questions for readers
- 10. Are there any official announcements confirming the merger of Bossoni into a new automotive group in Lombardy?
A landmark consolidation reshapes the Italian automotive landscape,effective January 1,2026.
Historic merger folds five entities into one company
Five former Bossoni businesses will merge into a single legal entity, Bossoni spa, marking a decisive step in streamlining operations.Beginning December 22, 2025, the entities – Bossoni Automobili, Mandolini Auto, agrigar, Baiauto and Gruppo Bossoni – will operate as one legal unit, with a nationwide rebranding planned across 41 sales outlets in early 2026 under the bossoni name.
Leadership speaks: a milestone for competitiveness
president and CEO Mauro Bossoni described the unification as a historic milestone, stressing that the consolidation was essential to stay competitive in a challenging automotive market.
Key figures defining the merged group
The consolidated group preserves its Lombardy roots,with headquarters in Orzinuovi,the town where the company began in 1987.
- Turnover for 2025 (estimated): €1.2 billion, up 9% from 2024.
- Workforce: over 1,050 employees.
- Network: 41 offices across Lombardy and emilia-Romagna (Brescia, Cremona, Mantua, Modena, Piacenza, Reggio Emilia).
- Brands represented: 22 car brands, with three new brands joining in 2026.
Future vision: branding, digital integration and growth
Alongside the structural unification, a new logo will symbolize a unified digital and physical experience, aiming to deliver more integrated services to customers.
The Bossoni brothers – Sergio, Massimo, santo, Angelo and Mauro – will continue to guide the group, preserving its regional identity while pursuing an international footprint.
Implications for customers and the market
analysts say the merger strengthens Bossoni’s role as a regional powerhouse with enhanced purchasing power, improved after-sales capabilities and a wider range of new and used vehicles.
At a glance
| Metric | Value |
|---|---|
| Turnover 2025 (estimate) | €1.2 billion |
| Turnover change vs 2024 | +9% |
| Employees | Over 1,050 |
| Offices | 41 (Lombardy & Emilia-Romagna) |
| Brands represented | 22 (3 new in 2026) |
| Headquarters | Orzinuovi, since 1987 |
Leadership and governance
The Bossoni siblings – Sergio, Massimo, Santo, Angelo and Mauro – will steer the unified group, signaling a coordinated approach to growth and modernization.
Two questions for readers
What impact do you anticipate from this consolidation on pricing, service quality, and product availability?
Could this Italian regional model serve as a blueprint for similar consolidations elsewhere in Europe?
Share your thoughts in the comments and help shape the conversation about the next phase of Bossoni’s journey.
Are there any official announcements confirming the merger of Bossoni into a new automotive group in Lombardy?
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