Bradford Bulls extended their shirt sponsorship agreement with ACS Group for the 2027 Super League season, retaining the Baildon-based IT and office services company on the back of the club’s playing and replica jerseys.
- Bradford Bulls continue to build their commercial base heading into their upcoming Super League campaign and the Las Vegas fixture.
- IT and technical support integration provides structural operational backing alongside traditional kit sponsorship.
- Brand visibility for ACS Group continues across both men’s and women’s squads, reinforcing regional sports partnerships.
The renewal continues a partnership that started in 2023, when ACS Group sponsored the Bulls’ women’s team and the club’s Bull Girl mascot. The company advanced to the men’s playing and replica shirts in 2024 and has renewed every season since, including the club’s return to Super League this year.
Alongside the sponsorship, ACS IT provides IT consultancy and services to Bulls staff. Founded in 2008, the business operates from Baildon with a storage and distribution centre in nearby Shipley, offering office supplies, workplace interiors, and print services. Its rugby league connections also include providing IT support services for the Rugby League World Cup 2021 after a recommendation from the RFL.
The 2027 season will feature Bradford’s Super League fixture against Leigh Leopards at Allegiant Stadium in Las Vegas on February 27, where the club will wear a dedicated strip.
The club has been building its commercial base since promotion, with 2027 renewals also including MNA Group moving onto the back of the playing and replica shorts and the Las Vegas strip. In October, the club announced a seven-figure partnership with Hummel and Bartercard, the latter holding the naming rights to Odsal Stadium.
| Partner | Role / Asset | Scope |
|---|---|---|
| ACS Group | Shirt Sponsor & IT Support | Back of playing and replica shirts, technical services |
| MNA Group | Shorts Sponsor | Back of playing and replica shorts, Las Vegas strip |
| Hummel & Bartercard | Major Partners | Seven-figure partnership, Odsal Stadium naming rights |
“We’re extremely pleased to have ACS Group on board again for the 2027 season,” said Ian Stafford, Commercial Manager at Bradford Bulls.
“Their backing goes far beyond shirt sponsorship, with the technical IT services support they provide making a real difference to the club,” said Ian Stafford, Commercial Manager at Bradford Bulls.
“We’re delighted to be continuing our association with Bradford Bulls into 2027,” said Martine Box, Group Sales Director at ACS Group.
“Our relationship with the Bulls is about more than sponsorship; it’s about supporting the wider club and the next generation of rugby league supporters,” said Martine Box, Group Sales Director at ACS Group.
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