ISMAYA Group, model main way of life and F&B, introduced the appointment of Felicia Kawilarang as Chief Advertising and marketing Officer (CMO) of Ismaya Way of life, efficient in Might 2024. Felicia, who has constructed a profession advertising profitable within the know-how sector, will likely be chargeable for bettering technique model and advertising eating places beneath Ismaya Way of life, together with Osteria Gia, Skye, Manarai, Social Home, Social Backyard, Samara, Naaga, in addition to two new eating places that can open this month, Baku and Charcoal.
This 12 months, Ismaya will proceed to increase its attain to prospects by specializing in a number of launches model new and growth of shops outdoors Jakarta. Felicia has deep expertise in constructing methods branding and related and focused advertising, which is able to help these growth plans.
Felicia’s persona is in step with the values introduced by Ismaya, so the corporate believes that her presence as a part of Ismaya can encourage the corporate to create creativity and innovation amidst the extraordinary development within the Indonesian culinary trade.
Felicia defined her enthusiasm to assist push world-class eating places and bars from Indonesia onto the worldwide stage by way of her position at Ismaya.
“Indonesia’s culinary trade is experiencing vital development momentum, as evidenced by the rise within the variety of eating places and bars coming into the highest 50 checklist in Asia. Being a part of such an fascinating ecosystem, I’m very joyful to have the ability to assist introduce Indonesia as a giant inventive marketplace for culinary lovers. For me, Ismaya Group is the correct place to do that, seeing its place which continues to steer in innovation to develop into model a world-class way of life,” defined Felicia.
Since its founding in 2003, Ismaya Group has constantly expanded its sturdy presence on the life-style trade map in Indonesia, Southeast Asia and globally. Through the industrial challenges within the pandemic period, Ismaya was in a position to show its enterprise resilience, by persevering with to construct a monitor document and traction the sturdy one.
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In truth, Ismaya was in a position to get hold of funding of greater than 18 million US {dollars} from East Ventures and Falcon Home Companions in
2022 which will likely be used to extend the attain of its enterprise. In constructing a enterprise, Ismaya additionally prioritizes the usage of know-how in order that it may well current ideas way of life unique and revolutionary, with an efficient and customized expertise.
That is in step with Felicia’s method, which believes within the energy of data-based advertising. “We are going to implement a data-based technique to construct a world-class F&B model and improve market share for Ismaya Way of life eating places in Indonesia. By utilizing buyer life cycle and engagement knowledge, we are going to concentrate on gaining deeper perception into buyer needs and desires,” defined Felicia.
Beforehand becoming a member of Ismaya, Felicia constructed her profession on the main know-how firm in healthcare, Halodoc, for seven years, beginning as VP Advertising and marketing for the reason that firm’s founding after which changing into Chief Advertising and marketing Officer
main a big group of 100 people till 2023.
Via her management in advertising, Felicia has succeeded in positioning Halodoc because the primary well being software in Indonesia by way of numerous campaigns model and profitable advertising, together with throughout difficult durations within the period of the Covid-19 pandemic.
Felicia holds a bachelor’s diploma from Boston College, United States. Earlier than becoming a member of Halodoc, he was a enterprise supervisor at
main digital company, VML, and marketing consultant at Accenture. (D-2)
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