2023-11-07 22:45:26
Will Cathcartboss of WhatsAppgranted an interview with Folha de S.Paulo in which he commented on new features, possible future changes and more. Some comments gave more details about the use of the app in Brazil, as well as the possibility of the messenger starting to display ads in some areas of its app.
For the executive, Brazil is the “country of WhatsApp”. Even though it doesn’t have the largest number of users (only behind India it’s yes Indonesia in this aspect), the country uses the app quite intensively; According to Cathcart, the largest number of traditional messages, disappearing messages and audio messages sent is Brazilian, with a quantity of audio sent four times greater than that of any country.
An interesting factor commented by Cathcart is that, after visiting Brazil and conducting research in focus groups here, he stated that he was convinced of the need to add the temporary messages, as it is something demanded by Brazilians. Not surprisingly, the country is the one that sends the most messages of this type, as pointed out by the executive.
Another topic highlighted by the messenger’s boss was the possibility of the app becoming display ads, something that was previously denied (at least within conversations). The executive stated that WhatsApp will remain ad-free and free “in your inbox and in your messaging experience”. He, however, confirmed the possibility of ads in “other locations”citing Statuses and Channels as examples.
Other hypotheses he suggested were that Channels would charge people to subscribe, as well as that they would be promoted with the help of advertisements, something the company said it was exploring. Therefore, it is possible that these areas of the messenger will receive advertisements in the future, even if the inbox and messages are not affected.
As remembered by TechCrunch, Meta considered running ads in Status a few years ago, although the plans have not yet come to fruition. To the vehicle, the company only confirmed that it was not testing the insertion of , without commenting on possibilities for the future related to the topic.
It is not yet known, therefore, when this will happen, but WhatsApp continues to plan the insertion of advertisements, although not throughout the app, it continues. In the interview, Cathcart also commented on issues such as artificial intelligence, the need to balance privacy with technology regulation, the platform’s revenue (basically coming from companies), in addition to the messenger’s cooperation with the Brazilian Superior Electoral Court and with democracy.
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