2023-11-21 18:24:00
Discord CEO Jason Citron (Source: Discord, Design: Hyunji Kim) Success without Ivy League or Big Tech experience… Breaking Silicon Valley conventions Recognizing the need for stable voice communication for gamers Analyzing the three strengths that led to Discord’s success If you are a gamer, you probably like Discord. You may have experience using Discord to chat with friends. These days, the audience that uses Discord has expanded beyond gamers to include general customers. Who created this destructive chat app? His name is Jason Citron. He has already become a billionaire thanks to Discord’s massive funding. What’s interesting is that Citron neither attended an Ivy League school nor worked at a large tech company. His actions broke many of Silicon Valley’s conventions. Anyone interested in starting a startup is worth taking a close look at his strategy. Producing great products is the key to startup success, but great products don’t always make them popular. What strategies did Jason Citron take to grow Discord? Discord started out as a laggard in the communications software field. There are already many competitors in the gaming space, and Slack also offers similar features in the business space. Slack was launched two years before Discord and was acquired by SalesForce for $27 billion (approximately 34.7625 trillion won). How did Discord, a step behind, grow so quickly? Citron’s strengths for growing startups can be summarized in three key points.
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