BRP returns to motorcycles, betting on electricity

The BRP company intends to reconnect with the motorcycle market, a sector neglected by the flagship of Valcourt for decades, by focusing however on the development of two-wheeled electric vehicles.

Two new models, the Can-Am Origin and Pulse motorcycles, are currently in development and should be available in mid-2024, just in time for summer, the company said Monday.

“With Can-Am Origin and Can-Am Pulse, the first two models in our line of electric two-wheelers, we are preparing to reclaim our historic position in motorcycling by creating thrilling riding experiences for a whole new generation,” suggested the president and CEO of BRP, José Boisjoli.

In recent years, the Ski-Doo and Sea-Doo giant had developed a line of three-wheeled street motorcycles. On the other hand, you have to go back to the 70s and 80s to find the latest two-wheeled motorcycles that were developed and manufactured by BRP.

The curious will however have to wait once more, in August 2023, to discover the technical sheets of the two cars in development.

In addition, BRP on Monday unveiled a hydrofoil wakeboard concept, the Sea-Doo Rise. This will allow its users to surf a few tens of centimeters above water bodies.

Again, full details are expected to be revealed in August 2023.

BRP has committed, in 2021, to electrifying its products by adding at least one electric vehicle per product line by 2026. To do this, the company planned to invest $350 million in research and to transform its facilities. .

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Alexandra Hartman Editor-in-Chief

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