Burlington expands Long Island Footprint with New Huntington Station Store
Long Island Shoppers will soon have another chance to snag deals as Burlington plans to open a new location in Huntington Station. The Off-Price Retailer is rapidly expanding its presence on Long island, Nearly Doubling its store count in just three years.
The New Burlington store will occupy the former Macy’s Backstage space in the Melville Mall shopping center, according to Clifford N.Simon, President of CNS Real Estate. The 32,314-Square-foot space is located at 180 Walt whitman Road (Route 110).
Strategic Location and Expansion
The Huntington Station location is strategically positioned approximately three miles from an existing Burlington store that opened in 2023 in the Huntington Commons shopping center, also on Route 110. This proximity allows burlington to capture a broader customer base in the Huntington area.
Neither Burlington nor Federal Realty Investment Trust, the landlord of Melville Mall, have released the opening date. The Macy’s Backstage store previously occupying the space closed its doors on March 16, following Macy’s declaration of 66 store closures nationwide earlier this year.
Melville Mall Transformation
The Arrival of Burlington marks another shift in the retail landscape of Melville Mall. The New Store will be sandwiched between Marshalls and a vacant unit formerly occupied by Public Lands. Dick’s Sporting Goods, a sister retailer, is expanding into the former Public lands space, increasing its footprint to nearly 97,000 square feet.
Melville Mall also houses other tenants, including Uncle Giuseppe’s marketplace, Melville Wine, Gregory’s Coffee, Club Pilates, and Lucharitos, offering a variety of shopping and dining options.
Burlington’s Growth Strategy
Burlington is in the midst of a nationwide expansion, including Long Island. The company’s strategy involves opening stores in smaller spaces to enhance efficiency and drive sales at existing locations. this expansion is largely fueled by consumers seeking value amid rising inflation.
Currently, Burlington operates 15 stores on Long Island, with six having opened since November 2023. The retailer plans to launch two additional Long Island stores this year, in Islandia in July and Bay Shore in the fall.
Did You Know? Burlington aims to operate 2,000 stores nationwide in the long term.
National Footprint and Financial Performance
As of May 3, Burlington had 1,115 stores across the United States, an increase of 249 stores compared to three years prior. The company has set a goal to open 500 net new stores between 2024 and 2028.
In the fiscal first quarter, Burlington’s total sales increased by 6% year-over-year. However, sales at stores open for at least one year remained flat. Despite these factors, Burlington’s net income for the quarter rose by 28% to $101 million, compared to $79 million in the same period last year.
Challenges and Opportunities
Burlington CEO Michael O’Sullivan highlighted potential challenges, including tariffs and consumer spending habits, during a recent earnings call. He noted that while tariffs could create instability in sourcing merchandise, Burlington’s flexible business model positions it to navigate these challenges effectively.
O’Sullivan emphasized that Burlington’s ability to adapt quickly provides advantages over traditional retailers. The company anticipates that navigating the evolving tariff landscape could lead to positive outcomes.
How do you think the expansion of off-price retailers like Burlington impacts local economies and consumer spending habits?
What other retailers would you like to see expand their presence on Long Island?
Burlington Store Count on Long Island
| Year | Number of Stores |
|---|---|
| 2021 | Approximately 8 |
| 2024 (Projected) | 17 (Including New Openings) |
The Rise of Off-Price Retail
Off-price retail is experiencing a surge in popularity, driven by value-conscious consumers seeking discounts on brand-name merchandise. Retailers like Burlington, TJ Maxx, and Marshalls offer a treasure-hunt shopping experience, attracting a broad customer base.
Several factors contribute to the success of off-price retailers, including:
- Value Proposition: Offering notable discounts on quality merchandise.
- Dynamic Inventory: Constantly updated selection keeps the shopping experience fresh.
- Strategic Locations: targeting areas with high consumer traffic and visibility.
The Growth of Burlington is also reflecting consumers’ preference towards physical stores, despite the E-Commerce booming.
Pro Tip: Check Burlington’s website and social media pages for announcements about Grand Opening events or special promotions.
Frequently Asked Questions About Burlington Stores
-
Where is the new Burlington store located in Huntington Station?
The New Burlington Store Is Located In The Melville Mall Shopping Center At 180 Walt Whitman Road, Huntington Station, NY. It Occupies the Former Macy’s Backstage space.
-
How many Burlington stores are there on Long Island?
Currently, There Are 15 Burlington Stores On Long Island, With Plans To Open Two More Locations This Year In Islandia And Bay Shore.
-
When is the huntington Station Burlington store expected to open?
An Exact Opening Date For The Huntington Station Burlington store Has Not been Announced Yet.
-
What other stores are located near the new Burlington location?
The New Burlington store Is Located Next To Marshalls. Dick’s Sporting Goods Is Also Nearby, Expanding Into The Former Public Lands Space.
-
What is driving Burlington’s expansion?
Burlington’s Expansion Is Driven By Inflation-Weary Customers Seeking Deals And The Company’s Strategy Of Opening Stores In Smaller, More Efficient Spaces.
-
What are Burlington’s long-term goals for store expansion?
burlington Plans To Open 500 Net New stores From 2024 To 2028, With A Long-Term Goal Of Having 2,000 Stores Nationwide.
share your thoughts on Burlington’s expansion in the comments below!
