Calvin Klein FKA Twigs Ad Banned: Singer Responds to Sexual Objectification

2024-01-11 13:34:00
January 11, 2024, 09:52 GMT

Updated 1 hour ago

Image caption,

The Calvin Klein poster of singer FKA twigs received two complaints

FKA twigs has responded after a Calvin Klein advert was banned for presenting her as a “stereotypical sexual object”.

A UK regulator found the poster – featuring the singer just wearing a denim shirt – was likely to cause serious offence by objectifying women.

Writing on Instagramshe suggested the ban – which came after a campaign starring actor Jeremy Allen White went viral – showed “double standards”.

The archyde news Standards Authority (ASA) said its ruling was clear.

In the advert, FKA was wearing a denim shirt drawn halfway around her body, showing the side of her buttocks and half of one breast.

Above her, text read: “Calvins or nothing”.

The ASA found the image “placed viewers’ focus on the model’s body rather than on the clothing being advertised”.

By focusing on her “physical features”, it continued, it felt the advert had “presented her as a stereotypical sexual object”.

In her response, FKA twigs wrote: “I do not see the ‘stereotypical sexual object’ that they have labelled me.

“I see a beautiful strong woman of colour whose incredible body has overcome more pain than you can imagine.”

Image source, Getty Images

Image caption,

Jeremy Allen White was asked about his Calvin Klein campaign as he picked up a Golden Globe award this week

She went on to apparently reference the Calvin Klein campaign featuring Jeremy Allen White that grabbed headlines last week, with the actor later being asked about it at the Golden Globes.

In her post, FKA Twigs said: “In light of reviewing other campaigns past and current of this nature, I can’t help but feel there are some double standards here.

And despite the ban, she said she was “proud” of the photos, thanking Calvin Klein and fashion photographers Mert Alas and Marcus Piggot.

The ASA told BBC Newsbeat it had received three complaints about adverts featuring Jeremy Allen White – one relating to a magazine and two about a TV version.

It said it was currently reviewing, but not yet investigating, claims that the ads “sexually objectify the model”.

Defending its advert, Calvin Klein said it had been similar to those it had been releasing in the UK for many years.

In response to FKA’s post, an ASA spokesperson said: “Our published ruling sets out why, on this occasion, the ad broke the rules by irresponsibly objectifying a woman and being targeted inappropriately.”

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