For three years and hand in hand with the Ecoprod association, the Canal+ group has ensured the eco-production of the content of the group’s channels. With this in mind, CANAL+ Brand Solutions announces the creation of a carbon label to inform regarding the carbon impact of its content creations produced for brands.
The aim is to raise awareness among agencies and advertisers when creating campaigns and to give them keys to understanding other than KPIs. In addition, Canal+ Brand Solutions teams are trained in eco-production in order to better support customers and take concrete action on film shoots and media coverage.
