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Canal+ and Netflix Expand Strategic Partnership to Sub-Saharan Africa
By Archyde News | Published June 9, 2025
Breaking News: Canal+ and Netflix are deepening their collaboration, extending their strategic distribution agreement to 24 sub-Saharan African nations. This enhanced partnership, building on their initial agreement in 2019 in France and Poland, aims to boost access to premium entertainment for African viewers.
begining next month, Canal+ subscribers in French-speaking African countries will enjoy seamless access to Netflix directly through their Canal+ subscriptions. This move significantly enriches the Canal+ offering, which already includes over 400 live channels, 28 of which are specifically tailored for African audiences, alongside advanced digital features via the Canal+ app and smart set-top boxes.
Enhanced Access to Premium Entertainment
The Canal+ and Netflix partnership brings a wealth of globally acclaimed content to african audiences. Subscribers can now enjoy instant access to hit Netflix originals such as “Stranger Things,” “The Money Heist,” “Lupin,” “Emily in Paris,” and “Squid Game.”
The partnership also showcases popular African series and films,including “Blood & Water,” “Young Famous & African,” “Unseen,” “King of Boys,” “The Riko,” “Blood Sisters,” and “Kings of Joburg.”
Strategic Implications of the Distribution Agreement
For netflix, this distribution agreement represents a major milestone, as it’s their first of its kind in the region. The agreement allows Netflix to leverage canal+’s established presence across the African continent, significantly expanding its reach.
For Canal+, incorporating Netflix into its bundles bolsters its position as a leading global content aggregator, further enhancing its value proposition to millions of African subscribers.
Executive Perspectives
Pascale Chabert, Chief Content Acquisition Officer of Canal+, remarked, “Extending our historic partnership with Netflix to Africa is thrilling after our distribution deals in France and Poland. Our millions of African subscribers will gain from a unique package that combines the best content from canal+ and netflix. This demonstrates Canal+’s ability to expand its super-aggregation model beyond Europe.”
Emma Lloyd,Vice President Partnerships EMEA at Netflix,added,”this extension of our partnership with Canal+ is a big win for entertainment fans,allowing us to reach more peopel across French-speaking African countries. It’s part of our mission to improve the member experience.”
What This Means for African Viewers
The collaboration between Canal+ and Netflix signifies a significant leap forward in the accessibility of diverse and high-quality content for African viewers.By combining canal+’s strong local presence with Netflix’s global streaming expertise, audiences across 24 sub-Saharan countries stand to benefit from an enriched entertainment landscape.
This partnership not only provides access to a wide range of international and local content but also enhances the overall viewing experience through integrated digital features and seamless streaming options.
The Evolution of Streaming in Africa
The growth of streaming services in Africa has been remarkable over the past few years.According to a report by Digital TV Research, Sub-saharan Africa will have 15.72 million SVOD subscriptions by 2029, up from 5.33 million in 2023. This growth is driven by increasing internet penetration, the availability of affordable mobile data, and a growing demand for localized content.
The Canal+ and Netflix partnership is a testament to this trend, indicating a strategic move to capture a larger share of the burgeoning African streaming market. Other streaming services, such as Showmax and BritBox, are also making strides in the region, contributing to a competitive and dynamic entertainment ecosystem.
Key Benefits of the Partnership
| Benefit | Description |
|---|---|
| Expanded Content Library | subscribers gain access to both Canal+’s extensive channel lineup and Netflix’s vast streaming library. |
| Seamless Integration | Netflix is directly accessible through existing Canal+ packages, providing a unified viewing experience. |
| localized Content | The partnership highlights popular African titles alongside global hits, catering to local tastes. |
| Enhanced Accessibility | Reaches a broader audience across 24 sub-Saharan African countries through Canal+’s established network. |
