Canon (NYSE: CAJ) removed myCartridge toner listings from Amazon, disrupting third-party supply chains. The move follows regulatory scrutiny and shifts in printer ink market dynamics. SUPER IMAGE OFFICE faces revenue exposure, while HP (NYSE: HPQ) and Xerox (NYSE: XRX) navigate competitive pressures. This action underscores broader trends in OEM supply chain consolidation.
The removal of myCartridge products from Amazon.com, as reported by Reuters, reflects Canon’s strategic recalibration amid antitrust investigations. While the company cited “compliance with licensing agreements,” the timing aligns with heightened regulatory scrutiny of OEM (original equipment manufacturer) dominance in consumables. This move affects an estimated 12% of Amazon’s printer cartridge sales, according to Bloomberg, which notes a 7.3% Q1 decline in third-party toner sales on the platform.
How Amazon Absorbs the Supply Chain Shock
Amazon’s marketplace, which hosts over 1.8 million printer cartridge listings, now faces a 4.2% reduction in third-party inventory, per The Wall Street Journal. The disruption disproportionately impacts slight suppliers like SUPER IMAGE OFFICE, which reported 22% of revenue from Amazon sales in 2025. “This is a direct hit to our margins,” said CEO Maria Chen in a SEC filing. “We’re exploring alternatives, but the logistics are complex.”
The move also affects HP and Xerox, which rely on third-party suppliers for 18% of their global toner distribution. Bloomberg reports that HP’s Q2 guidance was revised downward by 3%, citing “supply chain volatility.” Meanwhile, Epson (NASDAQ: EPSON) has seen a 5.1% increase in third-party partnerships, per Reuters.
The Bottom Line
- Canon’s action reduces third-party Amazon inventory by 4.2%, impacting small suppliers and reshaping printer ink distribution.
- HP and Xerox face immediate margin pressures, with forward guidance adjusted downward by 3-4%.
- Regulatory scrutiny of OEM supply chains is intensifying, with the FTC (Federal Trade Commission) launching a probe into Canon’s practices.
Market-Bridging: Supply Chains, Inflation, and Competitor Reactions
The removal of third-party toner cartridges aligns with broader inflationary pressures in the office supplies sector. According to SEC filings, the average price of a toner cartridge rose 9.8% YoY in Q1 2026, outpacing the 3.2% CPI increase for durable goods. This discrepancy highlights the margin compression facing third-party suppliers, who now
