Fashion brand Stella McCartney is celebrating the 15th anniversary of its popular vegan fashion “It” bag, the Falabella. The bag, named after the designer’s favorite pony, has become a staple in the fashion world since its introduction in fall 2009. It has been seen on the arms of major pop stars such as Rihanna, Beyoncé, and Kate Hudson.
The Falabella bag has been reimagined season after season, featuring innovative materials like Mirum, a plant-based animal leather alternative, Vegea, a grape by-product, and Yatay, a textile made from agricultural waste and recycled fibers. All Falabella bags also feature a monogrammed lining made of ocean plastics and are hand-laced with organic cotton rope.
The bag has also been featured in campaigns starring Natalia Vodianova and Amber Valletta, with special editions designed by renowned artists and brands like Urs Fischer, Gary Hume, Hajime Sorayama, and Disney.
To commemorate the 15th anniversary, Stella McCartney has planned a series of global activities called “Falabella Stellabration.” As part of the celebration, four limited-edition styles of the bag will be available, featuring fringes, lead-free crystals, silver studs, or crackled silver metallic. These special editions will be available online and in stores worldwide starting Thursday.
The Falabella bag has become a symbol of sustainable and cruelty-free fashion, as it is vegan down to the glue. Stella McCartney’s commitment to using innovative and eco-friendly materials in their designs sets an example for the fashion industry.
As the fashion industry continues to prioritize sustainability, the popularity of vegan and eco-friendly fashion is expected to rise. Consumers are becoming more conscious of their environmental footprint and are seeking alternatives to traditional leather and other animal-derived materials. Brands that offer vegan and sustainable options, like Stella McCartney, are well-positioned to meet this growing demand.
In addition, the use of recycled and upcycled materials in fashion is becoming increasingly popular. By repurposing waste and turning it into stylish and functional pieces, brands can contribute to reducing the industry’s impact on the environment.
Furthermore, collaborations between fashion brands and artists or other creative entities are likely to continue. These collaborations not only add artistic value to the products but also generate buzz and excitement among consumers. The limited-edition Falabella designs created in partnership with artists and brands are a testament to the success of such collaborations.
Looking ahead, the future of fashion lies in innovation and sustainability. Brands that embrace eco-friendly practices, offer vegan alternatives, and engage in creative collaborations are likely to thrive in the evolving fashion landscape. Stella McCartney’s 15th anniversary celebration of the Falabella bag serves as a reminder of the brand’s commitment to these principles and sets the stage for future trends in the industry.