Conquering the niche market of elegant and responsible swimming caps
It took years of research and development to (re)invent a piece hated by everyone: the swimming cap. At the age of 50, with two children, Emmanuelle Cardosi left her permanent contract and her background in events and communications to create, as a total outsider, CARDO Paris, a brand at the crossroads of fashion, innovation, sport, entrepreneurship…
CARDO is a range of bathing caps, then ultra-technical, elegant and comfortable swimsuits. They are tested by multiple swimming professionals, in particular synchronized swimming, before being put on the market.. The challenge not being big enough, it is also a responsible brand, entirely made in France and Italy, whose parts are guaranteed for years. Today, CARDO has conquered all swimmers: from year-round sportswomen to seasonal bubblers on the shores of the beach, passing through the spa shops of large luxury hotels. So, founding a committed brand from A to Z, without knowledge or network, is the story of Emmanuelle and CARDO, for a technical, aesthetic and responsible practice of women’s swimming, make way for them.
Good listening !
Le site CARDO PARIS
CARD on Instagram
