2024-01-04 19:41:41
Carrefour in Belgium has decided to stop selling products from the American group PepsiCo, such as Pepsi, Doritos, Seven Up and Lay’s crisps, in a context of a price war between distributors and food giants.
This commercial battle began in France, where, starting Thursday, PepsiCo product shelves in stores will be accompanied by a note reading: “We no longer sell this brand due to unacceptable price increase“, said a spokesperson for the French distributor.
In Belgium, however, the measure will be applied in a more nuanced manner, underlines Coralie Jacquemin, spokesperson for Carrefour Belgium: “In our stores, this measure will be implemented depending on the exhaustion of stocks available in each of our stores.“
In October, the American group PepsiCo indicated that it was planning price increases.modest” for 2024, due to stable demand despite price increases, which had led it to raise its profit forecasts for 2023 three times in a row, according to the Archyde.com news agency.
“Extensive discussions with PepsiCo have led to the conclusion that the prices the company wishes to charge are not acceptable“, notes Carrefour Belgium on this subject. “Despite numerous attempts to reach a fair compromise, no agreement has currently been reached between the two parties.“
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