Carrefour (Le Loup Howlant Éditions “Hors collection”, 2010)

2023-12-07 23:00:00
Page 1 to 6: Start pages | Page 7 to 8: Claude Sordet – Preface | Page 9 to 10: Yves Soulabail – Acknowledgments | Page 11 to 12: Yves Soulabail – Introduction | Page 15 to 31: Yves Soulabail – Chapter 1. The crossroads | Page 33 to 55: Yves Soulabail – Chapter 2. A changing world | Page 59 to 85: Yves Soulabail – Chapter 3. Reforming product versus brand communication | Page 87 to 95: Yves Soulabail – Chapter 4. Adapt products and adjust prices | Page 97 to 113: Yves Soulabail – Chapter 5. Engaging the company in marketing | Page 117 to 148: Yves Soulabail – Chapter 6. The caravan passes… | Page 149 to 182: Yves Soulabail – Chapter 7. The wheel turns and moves forward | Page 183: Bibliography | Page 185 to 189: End pages.
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