2024-04-22 11:00:21
Anyone who sees from the outside the passion and lightness with which Gigi Barreto deal with his work, he does not imagine that it was from the difficulty that the Home Life Scenariohis interiors studio.
For many years, the Rio native dedicated her career to the art of scenography, working with big names in the field, such as Helio Eichbauer, Rubens Gerchman e Gringo Cardia — in addition to being part of notable projects, such as music shows Maria Bethânia, Adriana Calcanhoto e Alcyoneamong many others.
But the projects, which were navigating under very favorable circumstances before, were interrupted by the coronavirus pandemic, which proved to be more devastating for some sectors, including the arts.
“I think this all came from an internal resource. For me to look at this chaos and think creatively how to find a solution to survive. My husband is a producer, I am a set designer. Together we have five children. We just thought about what we were going to do,” she recalls of the period.
“Two questions came to me: where was my stage and who was my artist? I am a servant of a text, I don’t have this ego of wanting to create a scenario for myself, my mission is to follow a dramaturgy and tell this story. So I thought, ‘I want everyone to have a home that portrays their own story. This person is going to be my artist’”, he highlights, far from romanticizing the moment of hopelessness.
To survive those times, the way was to bet all its chips on what it knew how to do best: enchant the eye through its “human architecture and affective design”, as it describes its function.
Gisele — or Gigi, as she prefers — started sharing on her profile @casavidacenario details of his home, which was the scenario he had available at the time. With so many people at home doing the same, this routine could go unnoticed. However, his charisma and personality-driven decor resulted in the success that the company is today.
“When the house is disorganized, my head doesn’t work, I get very upset internally. What makes me access my power is maintaining a disciplined routine.”
Gigi Barreto
With almost 100 thousand followers on Instagram and twenty collaborators, Casa Vida Cenário flourished and became much more than a social network profile with inspirations for lovers of design. It became a studio architecture interior design, consultancy, workshop and everything else that the creator’s creativity allows.
“In the beginning, until the first client came, I needed to show my own home. The network grew and I began to explain the importance of looking at the house in a more mature way. She talked about what was essential: validating her desire, her individuality, and rescuing the originality of her property”, details the businesswoman, who today has house projects in her portfolio like the actress’s. Monica Martelliof the couple Nanda Costa e Lan Lanh and the communicator Luiza Brazil (see the apartment here).
Her journey alongside great master scenographers certainly honed Gigi’s talent so that she can play her role today with such care. However, it was at home that, since she was little, she learned to appreciate beauty.
“There is no one in my family linked to art”, says she, who is the daughter of a street vendor and a primary school teacher. “However, my mother opened a lens in my eye. She made me realize that beauty lives in the details. When she built my room, she made the bedspread to match the curtain and pillows. My father, when faced with a difficulty, would leave the problem aside. I learned to see from different angles, so I didn’t freeze up,” she reports with admiration. “I am an artist; I am not decorator, architect and not even a designer — I didn’t go to college. But I think I am who I am because I learned a lot from them.”
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The move to her current apartment, located near Praia do Flamengo, in Rio de Janeiro, came in 2020. “When the house is disorganized, my head doesn’t work, I get very upset internally. What makes me access my power is maintaining a disciplined routine.” It was inspired by this energy of mental, spiritual and physical organization that she quickly put her entire home in order during isolation.
Passionate about receiving, Gigi says that it was from this feeling that the work installed in her entrance hall was conceived. Entitled Mátria, the painting on the wall was created by the Recife artist Derlon, known for his popular contemporary art. The reference came from the Sistine Chapel and female protagonism. “He is a very friendly artist of mine, so we developed it together. It represents my intention for anyone to feel completely at ease within my home.”
Furthermore, the female figure is always involved in his work. “Of all the houses I’ve built in my life, only one was for a man,” she reveals about her interior projects. “My work requires me to see my client with humanity, understand that that woman, sometimes, is in a difficult situation and needs a transformation, to pick up those broken pieces. And so she can come out bigger and more powerful”, believes Gigi.
The rooms of your Rio home pulse with positive energy, just like the resident. This feeling can be seen in his relationship with plants, in the works of national artists that color the walls and shelves, in the books on display…
“I’m very optimistic about life, an eternal romantic who thinks everything will work out — and if it hasn’t, it’s because it hasn’t reached the end yet. That’s what my house is: it’s my stray cats, the plants.” Regarding her favorite spaces, Gigi mentions the “nice sofa, to sit on anyway” and the large kitchen table, her favorite place to talk to her daughters during meals (the only space in the house purposely free of Wi-Fi).
“It’s a house filled with affection. It’s all very real here, there’s nothing expensive, you won’t see a work by an artist hypada, because I don’t have money”, he says. Gigi laughs at herself irreverently, the same thing that rules this home that draws sighs and applause.
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