As part of its strategy placing the customer at the heart of its concerns, the Centrale Automobile Chérifienne, importer of the Volkswagen, Volkswagen Utilitaires, Skoda, Seat, Audi, Porsche and Bentley brands in Morocco, has launched an ambitious program almost ten years ago. construction and upgrading of its after-sales sites in Casablanca and its network of dealers.
This upgrade aims to meet the expectations of its customers in terms of premium quality of service, response times, transparent process and excellence.
The Audi Terminal inaugurated in 2012 was the first project to see the light of day, followed by the Porsche Center in 2015 and the VW/Skoda center in 2016.
The year 2018 was marked by the launch of the largest Bodywork/Paint Repair Center in Africa for a total investment of 35 million MAD. This center has a repair capacity of 40 vehicles per day and is equipped with the latest technologies in terms of equipment and infrastructure.
Concerned and aware of the importance of spare parts in the after-sales process, the inauguration by the CAC in 2020 of the Central National Spare Parts Store, for an investment of 30 million MAD, marked an important step in the framework the development of after-sales infrastructures. Thanks to this new logistics platform with a storage capacity of 32,000 items and a stock amount of MAD 55 million, the service rate has improved significantly to stand at 93% at the start of 2022, knowing that delivery times importation of spare parts from VW group stores in Europe does not exceed ten days.
As a reminder, the development plan also concerns all the cities of the Kingdom, Rabat/Marrakech finalized, Tangier/Fez/Meknes in progress, which represents a coverage rate of 93%. The objective being that all customers of our brands benefit from the highest standards of quality, responsiveness and transparency.
The latest addition, the after-sales site dedicated to the Volkswagen, Skoda and Seat brands located between the Volkswagen and Seat showrooms in Ain Sebâa, has just been inaugurated this month for an investment of 25 million MAD.
This new setting with an innovative architectural concept dedicated to periodic maintenance and mechanical repairs is made up of several blocks:
A- The reception block:
Thanks to its innovative concept, the reception area ensures a unique and premium customer experience.
Equipped with eight reception desks around the vehicles, a private customer reception lounge and a dedicated fleet and professional customer reception lounge, the total surface area is 900 m2.
A team of 15 Service Advisors take care of customer reception with a daily capacity of 200 vehicles.
The direct visibility of the workshops allows customers to monitor periodic maintenance operations in complete transparency and to appreciate the quality of service to the standards of the VW group brands.
The customer journey from the appointment stage to the reception by the Service Advisor being completely digitized.
B- The workshop block:
With a total area of nearly 3,000 m2, this block is articulated around a quick service workshop with 18 workstations, a capacity of 110 vehicles per day, a workshop with 06 dedicated workstations for fleets and professional customers with a capacity of 30 vehicles per day, two workshops for mechanical repairs with 22 workstations and a capacity of 60 vehicles per day.
30 technicians trained and certified by the VW Group are in charge of carrying out periodic maintenance operations and mechanical repairs according to VW Group standards.
In order to meet service requirements and manufacturer standards, a latest-generation 3D geometry adjustment station and a tire replacement station will be operational in early April 2022.
C- The vehicle washing unit:
Equipped with 06 washing stations, the daily reception capacity being 120 vehicles.
D- The spare parts sales counter unit:
With a surface area of 300 m2 and a capacity of 120 customers per day, the spare parts sales counter is available to private customers, professionals and mechanics to meet their needs in terms of purchasing spare parts. spare parts and original accessories.
The aspect of compliance with environmental standards has not been neglected and remains at the center of the concerns of the CAC, a centralized system for the recovery of used oils has been set up as well as the recovery of workshop waste.
The partnership with an approved service provider for the recovery and recycling of workshop waste has been in place since 2012.
The investments, nearly 85 million MAD, made since 2018 in Casablanca, testifies to the greatest interest of the CAC in improving the quality of service and the satisfaction of its customers.