Breaking stories and in‑depth analysis: up‑to‑the‑minute global news on politics, business, technology, culture, and more—24/7, all in one place.
Lamborghini has reversed course on its plans for a fully electric future, announcing it will now prioritize the development of plug-in hybrid vehicles following a decline in demand for EVs among its high-net-worth customer base. The decision marks a significant shift for the Italian supercar manufacturer, which had previously committed to a complete electrification of its lineup.
The company unveiled the Lanzador, an all-electric concept car, in 2023, signaling its initial ambition to enter the EV market. However, according to Lamborghini CEO Stephan Winkelmann, the Lanzador will not move forward into production in its originally envisioned form. Instead, it will be reimagined as a plug-in hybrid model.
Winkelmann explained to the Sunday Times that pursuing a fully electric strategy risked becoming “an expensive hobby” given the limited appetite for battery-powered vehicles among Lamborghini’s clientele. He stated the “acceptance curve” for EVs had stalled, nearing “close to zero.” The automaker now intends to have a range consisting solely of plug-in hybrids by 2030, while continuing to produce combustion engine vehicles “as long as possible.”
Lamborghini, which operates under the Volkswagen Group through its Audi subsidiary, reported record deliveries of 10,747 cars worldwide in 2025. The company attributes its recent success to its “hybridisation strategy,” which has resonated with customers globally.
Sales of the Revuelto hybrid supercar, priced from at least £450,000, and the plug-in hybrid version of the Urus SUV, starting around £210,000, have been key drivers of this growth. The hybrid Temerario, costing upwards of £260,000, joined the lineup last year, bringing hybrid options to every model in Lamborghini’s range.
Winkelmann emphasized that sports car enthusiasts have struggled to form an “emotional connection” with EVs, citing the absence of the distinctive sound associated with internal combustion engines. “Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families,” he said.
He further elaborated that plug-in hybrids offer a compelling compromise, combining the performance benefits of electric battery technology with the “emotion and power output” of a traditional combustion engine.
The shift away from all-electric vehicles represents a departure from Lamborghini’s previously stated green ambitions. In 2021, the company announced plans to produce only hybrid electric supercars by 2024, backed by a €1.5 billion investment in hybrid and all-electric technologies.
