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New York, NY – For two decades, TRESemmé, a leading global haircare brand owned by Unilever, has been a steadfast sponsor of New York Fashion Week, solidifying its presence within the industry and demonstrating a long-term commitment to supporting both established and emerging designers. The partnership, which began 20 years ago, continued this year during the fashion week held from February 11th to 16th, according to reports.
The collaboration between TRESemmé and New York Fashion Week highlights the brand’s dedication to making runway-ready styles accessible to a wider audience. New York Fashion Week is recognized as one of the world’s four major fashion events, showcasing practical and modern collections to an international audience. This enduring sponsorship underscores TRESemmé’s position as a key player in the professional haircare sector, providing stylists with the tools they necessitate to create cutting-edge looks.
Beyond simply providing product, TRESemmé stylists play a crucial role behind the scenes, preparing models for the runway. This year, lead stylists Lacy Redway and Justine Marjan showcased their expertise, crafting bold and trendsetting styles that are expected to influence the fashion landscape for months to come. Their function at New York Fashion Week is a testament to the brand’s commitment to innovation and style.
A History of Style and Innovation
The longevity of the TRESemmé and New York Fashion Week partnership is notable, representing a consistent investment in the fashion industry. UniLever Group North America Marketing Head, Joni Klein, explained that the collaboration aligns with the brand’s identity and values, enabling them to democratize style alongside top designers. “Our long-standing partnership with New York Fashion Week is a natural extension of our brand identity and allows us to empower style in a powerful way,” Klein stated.
TRESemmé’s roots trace back to 1947, when it was created by Edna L. Emme, a renowned hair stylist. Initially a hair styling brand, it has evolved into a global force in haircare, becoming a favorite among professional stylists worldwide. The brand’s association with New York Fashion Week further cements its status as a go-to choice for those seeking salon-quality results.
Beyond the Runway: TRESemmé’s Continued Engagement
The brand’s involvement extends beyond sponsorship. In 2016, TRESemmé partnered with Cosmopolitan magazine to launch a model search, offering the opportunity for aspiring models to win a trip to New York and appear in a Cosmopolitan photoshoot. The competition, as detailed in a Naver blog post, involved multiple stages, including social media promotion, style reviews and a New York-themed photoshoot concept. The prize included round-trip airfare to New York, accommodations, and expenses for a 3-5 day stay.
This initiative demonstrates TRESemmé’s commitment to fostering talent and providing opportunities within the fashion and beauty industries. The brand’s dedication to supporting both established professionals and emerging creatives underscores its holistic approach to style and innovation.
Looking Ahead
As TRESemmé continues its partnership with New York Fashion Week, the brand is poised to remain a significant force in shaping haircare trends and empowering stylists and consumers alike. The ongoing collaboration promises to deliver innovative styles and further solidify TRESemmé’s position as a leader in the global beauty market. The future will likely see continued investment in both runway presence and initiatives designed to elevate aspiring talent within the industry.
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