2023-06-19 17:20:00
A Apple sued a fruit shop called Fruit Union Switzerland, which has been running for 111 years in Switzerland, by using an apple logo. It is noteworthy that the brand is very different from the iPhone company. The information was disclosed by Wired magazine.
The fruit shop’s logo consists of a red apple with a white cross on one side, elements that refer to the Swiss flag. The century-old company questions the process because its brand differs well from Apple’s bitten apple.
In an interview with Wired, the director of Fruit Union SwitzerlandJimmy Mariéthoz, expressed great concern that any visual representation of a fruit might not be used and stated that Apple is not trying to protect the bitten apple, but something much broader.
“Their (Apple) goal here is to really own the rights to a real apple, which for us is really almost universal… It should be free for everyone to use. Theoretically, we could be entering very slippery territory every time we advertise with an apple,” commented Mariéthoz.
Sought by Wired, Apple did not comment on the matter. While the case has baffled Swiss fruit growers, it is part of a global trend for Apple to have entered similar trademark disputes in several countries.
In 2020, the company filed a lawsuit in the United States against the Prepear app, which used a pear as a visual identity. In Brazil, it is worth remembering Apple’s dispute with Gradiente over the use of the name “iPhone”, which will be judged by the Federal Supreme Court (STF).
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