The history of the exposition
Private exhibition of the only new TV with no new technology
The line is long due to the limit on the number of people entering…
President Lee confesses, “It was very difficult to explain easily”
▲ On the 6th (local time), there is a long line of visitors in front of the Samsung Electronics exhibition hall at the Las Vegas Convention Center (LVCC), where CES 2023 is being held.
Las Vegas Reporter Kim Min-seok
Samsung Electronics did not disclose surprising new technologies at the world’s largest information technology (IT) and consumer electronics exhibition ‘CES 2023’, and did not exhibit the 2023 TV product family, which is virtually the only new product, at a booth open to the public. You can see it everywhere.
On the 6th (local time), the Samsung Electronics exhibition hall, which celebrated its second day at the Las Vegas Convention Center (LVCC), had a line of visitors lined up to wrap around the exhibition hall. However, this is not due to the explosive popularity of the exhibition, but because Samsung Electronics limits the number of visitors at the same time and waits for visitors. There are various reasons for limiting the number of visitors, such as avoiding congestion in the hall, but visitors who do not have much time will see a long line and turn to other booths. You can freely enter and exit the LG Electronics exhibition hall without waiting.
When you enter the exhibition hall, there are no new products or innovative technologies that stand out unlike in previous years. Some visitors even said, “It looks like Samsung Digital Plaza.” Half-jokingly, half-seriously, it is not much different from Samsung Electronics stores that are common in Korea.
▲ At the Samsung Electronics CES 2023 exhibition hall, ‘Ready Care’, a driver’s condition maintenance solution in collaboration with Harman, is on display.
Las Vegas Reporter Kim Min-seok
The new TV product line will be released only to global clients by setting up a separate space in a nearby hotel. The product that can be called a ‘surprise reveal’ in this exhibition is the ‘SmartThings Station’ introduced at the press conference on the 4th, the day before the opening, but it did not reflect particularly innovative technology. In most exhibitions, images are displayed on a screen or explained with infographics drawn on the wall. In this exhibition, only two vehicles were installed to introduce ‘Ready Care’, a driving condition maintenance solution in collaboration with Harman, and ‘Ready Tune’, an audio system, that implemented actual functions and made it possible to experience them.
It is in contrast to last year, when a large number of new products and innovative technologies were unveiled, emphasizing the ‘super gap’. Samsung Electronics raised expectations around the world with a teaser video featuring aliens a week before the opening of last year’s CES, and introduced the ‘My House’ service for the first time to experience 18 products, including new products, in a virtual world in time for the opening ceremony.
▲ Samsung Electronics executives hold a press conference at CES 2023 in Las Vegas, USA on the 6th (local time). From left, Tae-moon Roh, president of the MX division, Jong-hee Han, vice chairman and CEO, and Young-hee Lee, head of the global marketing office.
Provided by Samsung Electronics
This is because, as Samsung Electronics announced prior to the exhibition, the exhibition was organized to experience ‘connection’ rather than product display. Lee Young-hee, head of the global marketing department at Samsung Electronics’ Divide Experience (DX) division, who was recently promoted to the first female president, said at the showroom the day before, “There is a lot of talk that there are no new products? It turned out as we wanted,” she said.
However, President Lee also confessed that he had a hard time preparing for this exhibition. At a press conference held on the 6th, he said, “It was very difficult to explain ‘connection’ easily without repeating it over and over again.” expressed The exhibition technique was different from usual,” he explained.
Las Vegas Reporter Kim Min-seok