Cetera Expands Advisor Support: New RIA & Branches

Cetera Launches New RIA and Branches Channel to Bolster advisor Support

Los Angeles, CA – Cetera Financial Group has officially launched its innovative RIA and Branches Channel, designed to provide thorough support to financial advisors across a variety of affiliation models. This strategic move aims to enhance the experience and resources available to independent RIAs, Cetera’s W-2 RIA structures, and its supported independence framework. The initiative underscores Cetera’s commitment to adapting to the evolving needs of wealth management professionals.

Jen Hanau Appointed to Lead New Channel

Spearheading this significant initiative is Jen Hanau, a highly respected wealth management executive with over two decades of experience. Her extensive background includes advisor recruitment, platform development, and strategic business growth. As Channel Leader, Hanau will be responsible for overseeing sales strategy, managing client-facing teams, and driving expansion through collaborative innovation. her strategic vision is expected to greatly enhance the channel’s growth and effectiveness.

Hanau’s career includes a recent role as National Managing Director at Mariner, where she played a crucial role in expanding their independent advisor platform and improving full-service support models.She has also held leadership positions at fidelity Investments and Charles Schwab, cementing her reputation as a leader in the RIA ecosystem.

Channel Consolidation and Advisor Impact

The RIA and Branches Channel represents a consolidation of several advisor communities,including Avantax Planning Partners,cetera Investors,cetera Blueprint,and The Retirement Planning Group. as of March, this consolidated channel includes more than 600 advisors who collectively manage approximately $33.5 billion in client assets. This consolidation is expected to streamline operations and enhance resource sharing among advisors.

Todd Mackay, President of Cetera Wealth Management, emphasized the importance of this launch: “The launch of our RIA and Branches Channel marks a significant milestone in Cetera’s evolution, underscoring our commitment to meeting the diverse needs of advisors and clients. jen Hanau’s extensive experience and visionary leadership make her the ideal choice to spearhead this channel.”

Cetera’s Expanding Suite of Advisor Options

This new channel joins Cetera’s existing suite of affiliation options, which includes the Advisor Channel, Institutions Channel, Large Enterprise Channel, and Tax & accounting Channel. With over 12,000 financial professionals and institutions, Cetera now oversees more than $554 billion in assets under administration and $246 billion in assets under management. The company’s comprehensive platform continues to solidify its position as a leader in the financial services industry.

Did You Know? Cetera’s assets under administration have grown by nearly 15% in the last year, reflecting increasing confidence from advisors and clients alike.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Consult with a qualified financial advisor before making any investment decisions.

The Evolving Landscape of Financial Advisor Support

The financial advisory landscape is continuously evolving, with advisors seeking more comprehensive support and adaptability in their affiliation models. Cetera’s strategic move addresses this need by providing a robust platform that caters to a wide spectrum of advisor preferences. Registered Investment Advisors (RIAs),in particular,benefit from a tailored approach that supports their independence while offering the resources of a large organization.

pro Tip: When choosing an RIA platform, consider the level of support offered, the technology available, and the alignment of the platform’s values with your business goals.

A Look at Cetera’s New Structure

The newly launched RIA and Branches Channel signifies Cetera’s commitment to providing flexible and robust assistance to its advisors. With this launch, Cetera aims to provide the resources and support necessary for financial professionals to thrive in an increasingly competitive market. This new structure will allow Cetera to serve a broader range of advisors with varied needs.

Channel	Description	Target Advisor
RIA and Branches Channel	Supports advisors across various affiliation models.	Independent RIAs, W-2 RIA structures.
Advisor Channel	(Details not specified in source).	(Details not specified in source).
Institutions Channel	(Details not specified in source).	(Details not specified in source).
Large Enterprise Channel	(Details not specified in source).	(Details not specified in source).
Tax & Accounting Channel	(Details not specified in source).	(Details not specified in source).

What are your thoughts on Cetera’s expansion and its potential impact on independent advisors? How do you see the RIA landscape evolving in the next few years?

The Enduring Appeal of RIAs

The Registered Investment Advisor (RIA) model continues to gain traction as investors seek personalized and fiduciary-driven advice. Unlike traditional brokerage models, RIAs are legally obligated to act in their clients’ best interests. This fiduciary duty, combined with the flexibility and independence offered by RIA platforms, makes the RIA model an attractive option for both advisors and clients.

Trends shaping the Future of Wealth Management

Several key trends are shaping the future of wealth management, including:

• The increasing demand for personalized financial advice.
• The growing importance of technology in delivering efficient and effective services.
• The shift towards holistic financial planning that addresses all aspects of a client’s financial life.
• The rising popularity of lasting and socially responsible investing.

Frequently Asked Questions About Cetera and RIA Channels

• What is Cetera’s primary focus with the new RIA channel?

  Cetera is focused on providing extensive support and resources for financial advisors across various affiliation models by introducing the new RIA and Branches Channel.

• Who will lead the new RIA initiatives at Cetera?

  Jen Hanau, a seasoned wealth management executive, will be the Channel Leader, managing sales strategy and growth within the RIA and Branches Channel.

• Which advisor communities are now part of Cetera’s unified RIA framework?

  The RIA and Branches Channel integrates Avantax Planning Partners, Cetera Investors, Cetera Blueprint, and The Retirement Planning group.

• How does Cetera aim to improve advisor support through its RIA structure?

  Cetera aims to enhance advisor support by consolidating multiple advisor communities under one umbrella, offering better resource allocation and streamlined operations within its RIA initiatives.

• How many financial advisors are part of the newly formed RIA and Branches channel?

  There are over 600 advisors as part of Cetera’s RIA and Branches Channel as of March, managing approximately $33.5 billion in client assets.

• What role does the RIA and Branches Channel play within the broader Cetera organization?

  It expands Cetera’s suite of affiliation options, complementing the Advisor Channel, Institutions Channel, Large Enterprise Channel, and Tax & Accounting Channel, providing a comprehensive platform for various advisor needs. This also allows more flexibility within the Cetera RIA structure.

• how does the launch of the new RIA channel reflect Cetera’s long-term goals?

  The launch highlights Cetera’s ongoing commitment to evolving and meeting the diverse needs of both advisors and clients in the financial advisory space. This move also illustrates the company’s focus on becoming a leading platform for advisors looking to operate within an RIA structure.

Share your thoughts and comments below! What are the most important factors for you when choosing a financial advisor or platform?

How will cetera’s expanded support offerings impact advisor retention rates in the competitive financial advisory market?

Cetera Expands Advisor Support: New RIA & Branch Growth

Cetera is aggressively expanding its support for financial advisors, considerably enhancing its offerings for Registered Investment Advisors (RIAs) and expanding its branch network. This strategic move is designed to empower advisors with the resources necessary to thrive in today’s dynamic financial landscape. Key initiatives include bolstered RIA services and improved support for hybrid advisors. The primary goal is to cultivate an surroundings of professional growth and operational efficiency.

Cetera’s RIA Services: Extensive Support for Financial Professionals

Cetera’s RIA services are meticulously crafted to meet the evolving needs of financial professionals. Understanding the critical requirement for adaptable support, cetera offers a suite of solutions designed to simplify operations, improve client relationships, and fuel business growth. These offerings cater to both seasoned RIAs and those transitioning to an self-reliant model. Cetera provides a valuable pathway for advisors looking to enhance their service and grow their client base.

Key features of Cetera’s RIA Model

The Cetera RIA model is built around adaptability and comprehensive support. Key features include:

• Fee-Billing Services: quarterly fee-billing in advance, providing advisors with predictable revenue streams.
• Account Transition Support: assistance with account transitions for a fixed time period to facilitate the smooth transfer of client assets.
• Dedicated Support Teams: Access to specialized teams for streamlined operations, compliance assistance, and overall business management support.
• Hybrid Advisor Support: Cetera supports hybrid advisors adeptly, providing resources to manage both commission-based and fee-based accounts.

the proactive approach to offering RIAs support,specifically focusing on operational,compliance,and marketing services,allows advisors to dedicate more time to client relations and creating tailored financial plans.

Benefits of the Cetera Approach for Financial Advisors

Advisors choosing to partner with Cetera can realize several meaningful advantages that contribute to their business’s sustainability and growth. Cetera’s structure creates long-term value and provides clear and concise strategies for success.

Key Benefits Include:

• enhanced Operational Efficiency: streamlined processes that save time and reduce administrative burdens.
• Compliance Support: robust compliance resources to navigate regulatory complexities.
• Growth Opportunities: Access to resources and initiatives designed to attract new clients.
• Improved Client Experience: Tools and support that enable advisors to provide superior client service.

These benefits collectively position Cetera’s partners for both efficiency gains and opportunities for client relationship improvements. This strategic approach helps advisors increase productivity and maximize client satisfaction.

Navigating the Transition: Practical Tips for Advisors

for advisors considering a move to Cetera, understanding the transition process is crucial.Here are practical tips to ensure a seamless transition, irrespective of yoru current affiliation.

Steps for a Triumphant Transition

1. Due Diligence: Thoroughly evaluate Cetera’s offerings and ensure alignment with your business goals.
2. Interaction: Communicate clearly and transparently with your clients throughout the transition.
3. Planning: Develop a realistic transition timeline, accounting for regulatory requirements.
4. Training: Utilize the training resources offered by Cetera to familiarize yourself with their systems and procedures.
5. Seek guidance: Leverage transition support provided by Cetera to navigate intricacies.

by following these steps, advisors can effectively manage the complexities of the transition process, minimizing disruptions and maximizing positive outcomes.

Cetera’s Branches and Network Expansion

The growth of Cetera’s branch network signifies a commitment to expanding its footprint and accessibility to advisors throughout the nation. These branch offices are strategically located to serve advisors with local support,resources,and networking opportunities. The expansion fuels Cetera’s dedication to fostering direct engagement and personalized support, contributing to advisor success.

Regional Support and Resources

Each branch is equipped with key resources to support local advisors, fostering a sense of community and enabling collaboration. This strategic positioning strengthens overall advisor relationships and provides localized expertise.

• Local Expertise: Access to regional specialists who understand local market dynamics.
• Networking Opportunities: Events and meetings to connect with peers and share insights.
• Physical Access: The option to visit physical offices.

Cetera’s branch office expansions are a vital part of its strategy of giving on-the-ground advisors more support.

Comparison of Cetera’s Offerings

Cetera’s dual models offer a choice for advisors with diverse requirements. The flexibility supports various business models and ensures that advisors can select the right framework that maximizes their potential.

Feature	RIA Model	Broker-Dealer (Hybrid) Model
Billing	Quarterly fee-billing in advance	Quarterly fee-billing in advance
Support	Full RIA Suite	Hybrid support for commission and fee-based services
Transition Assistance	Defined period	Defined period

This side-by-side comparison highlights the core differences and demonstrates the strategic support Cetera provides to facilitate advisor aspirations within their respective models.