On April 12, the 108th National Sugar and Wine Commodity Fair (hereinafter referred to as the “Rumours and Wines Fair”) with the theme of “National Sugar and Wine Fair” was successfully opened in Chengdu. As a representative enterprise of the new image, new industry and new technology of China’s tea industry, Chali Group brought its brand CHALI to the Sugar and Wine Fair, displaying a variety of star products. Among them, the bottled tea beverage, which is positioned as “China’s new generation of sugar-free tea”, attracted many industry experts, peers and global businessmen to stop and watch.
Adhering to the brand concept of “drinking good tea simply” and aiming at China’s rising sugar-free tea market, the leading teabag brand CHALI entered the bottled tea market last year, through multi-dimensional improvements in raw materials, extraction process, taste and appearance , the products are welcomed by a large number of young consumers. This year, 4 new flavors are launched on the basis of Yashi Dancong, Peach Oolong, Pineapple White Tea and other flavors: Camellia Black Tea, Tangerine Peel Moonlight White, Lemon Yashixiang and Sydney White Tea.
It is understood that in order to create good products with higher technical barriers, CHALI continues to deepen cooperation with the Tea Research Institute of the Chinese Academy of Agricultural Sciences, jointly build a tea beverage research center, explore and implement new tea beverage technology and new technologies, and speed up the process of bottled tea. The iterative speed of beverage update improves the taste of “authentic good tea, fresh and sweet”. CHALI built its own bottled tea beverage production plant at its headquarters in Nansha, Guangzhou, to provide strong support for the stable and efficient output of products. The factory will be put into operation in the first half of this year. It has a world-class 26,000 bottles/hour aseptic cold-filling intelligent high-speed production line. At the same time, it introduces a top-level closed tea extraction system, which can achieve an annual output of 150 million bottles of bottled tea beverages.
In addition to bottled tea, this year’s key new products of CHALI teabag “Chao Yang Series” – mulberry rose black tea and black wolfberry grape oolong tea were also unveiled at this sugar and wine fair. “Chaoyang Series” is a tea bag product created by CHALI through “high-quality raw materials + innovative taste + advanced technology” to meet the current health needs of young people, hoping to bring young people a healthy, fashionable and convenient health care experience.
The Chali Group stated that this is an excellent platform for CHALI to communicate with dealers in depth, show the latest achievements of the brand to the industry, and demonstrate the strength of the brand; it is also an opportunity for CHALI to respond to the call of “Consumption Boost Year” and help the Chinese tea market to develop upward; moreover It is an important window for CHALI to gain a foothold in the country, face the world, actively integrate into the new development pattern of “dual cycles”, and enhance the global influence of China’s new generation of tea brands.
(Article source: Yangcheng Evening News)
Article source: Yangcheng Evening News
Original title: CHALI presented its new bottled tea at the 108th China Sugar and Wine Fair
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