Changchun City: Diversifying Tourism Experiences and Promoting Consumption with Ice and Snow Economy

2023-12-29 01:51:34

Video provided by Xinhua News Agency

[신화/내외뉴스통신] Reporter Choi Hwan-seok

Jilin Province is gaining new vitality by integrating the ice and snow economy and ‘guoqiao’ (loving local products) elements to diversify tourism experiences and promote consumption.

Cultural and creative products featuring intangible cultural heritage and folk and traditional brands in Changchun City, Jilin Province, are adding to the city’s charm.

Changchun has been introducing over 400 types of ‘Changchun Futures’ products since 2020.

[왕단(王丹), 지린(吉林)성 아이웨이라이원촹(愛未來文創)그룹 부사장] “We have been promoting Changchun’s ice and snow culture by integrating cultural products. We hope that through these cultural products, tourists will be able to enjoy the beautiful snow scenery and experience the ice and snow culture here.”

[신화통신 기자 창춘 보도]

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