2023-07-07 19:15:00
▲The high temperature in various parts of China hit a record, and the “facekini” became popular and became a trendy accessory. (Picture / flip from Weibo)
Reporter Ke Peichen / Comprehensive report
The high temperature in the world in summer has driven business opportunities for various sunscreen products. The sales of sunscreen products “facekini” in mainland China have also surged, becoming an indispensable accessory for “physical sunscreen” when people go out. Recently, many Weibo netizens have uploaded selfies in outfits, sparking heated discussions.
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According to a report by “CCTV Finance and Economics”, “physical sun protection” equipment such as sun protection clothing, sun protection hats, ice silk sleeves, and sun protection masks have recently sold amazingly. Many merchants said that this year they obviously feel that consumers pay more attention to sun protection on the face, so they have launched a variety of sun protection masks, such as the “facekini” that is “armed to the neck”, or the “blush mask” with gradient colors , are hot items.
▲▼A shop in Yiwu International Trade City revealed that 300,000 pieces of “facekini” have been sold. (Photo/Recap from CCTV Finance)
A store in Yiwu International Trade City revealed that nearly 300,000 “facekinis” with brims have been sold so far. According to data from e-commerce platforms, consumers in Guangdong, Beijing, and Jiangsu spend the most on sunscreen products. The recent sales of sunscreen clothing, sunscreen masks, and sunscreen ice sleeves have all increased by more than 50% month-on-month. In addition, the turnover of new sunscreen products in the clothing category increased by 180% year-on-year.
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According to a BCC report, “facekini” was formed by swimmers in Qingdao by combining the words “face” and “bikini” to describe the sunscreen mask they wear when sunbathing on the beach. This kind of mask can cover the part below the eyes, and some people also match it with hats or glasses to achieve the effect of “fully armed”.
▼”Face Kini” first came from swimming enthusiasts in Qingdao. (Picture/recapped from Peninsula City Daily “Peninsula News”)
▼”Face Kini” can be seen everywhere on the street. (Picture / flip from Weibo)
▼Netizens have shared various trendy outfits on Weibo. (Picture / flip from Weibo, the same below)
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