China’s New Game Policy Could Speed Up Foreign Game Approvals

Shanghai Launches Pilot Program To treat Foreign Games As Domestic Titles

May 16, 2024

The Shanghai government has unveiled a new policy designed to accelerate the entry of foreign-developed video games into the Chinese market. the Measures to Promote the High-Quality Growth of the software adn Information Services Industry includes a pilot program that could classify games created by foreign companies operating in Shanghai as domestic titles for regulatory purposes. this move promises to significantly reduce approval times and establish Shanghai as a leading global center for gaming innovation.

Currently, China’s stringent game licensing system, overseen by the National Press and Publication Administration (NPPA), requires all games to undergo thorough content reviews and secure a license before legal publication and operation within the country. The process is known for being lengthy and complex, posing a significant hurdle for international game developers. This new policy aims to streamline that process for companies based in Shanghai.

The potential impact is significant. International gaming giants like Ubisoft and Blizzard could potentially bypass the conventional, frequently enough protracted, import approval process.In 2024, the NPPA issued a total of 1,416 game licenses. Of those, 1,306 were granted to domestically developed games, while only 110 were allocated to imported titles, highlighting the current imbalance.

This initiative reflects Shanghai’s ambition to foster a thriving gaming ecosystem and attract foreign investment. By easing regulatory burdens, the city hopes to encourage more international developers to establish a presence and contribute to the growth of the local industry. The pilot program’s success will likely influence future policy decisions regarding game regulation in China.