Chongqing Cultural Tourism: Urgent and Innovative Strategies to Boost Tourism

2024-01-14 13:42:59

After Harbin’s tourism became popular, cultural tourism across the country began to expand its activities.On January 14, “Chongqing’s cultural tourism is in a hurry” was on the hot search lists on multiple social platforms.It turns out that the Chongqing Municipal Culture and Tourism Commission is asking netizens across the country for help online, collecting “golden ideas” to promote mountain city tourism.

An “urgent” request for help is trending in searches

Chongqing Culture and Tourism responded: It’s really urgent

“If you want to succeed, you must first go crazy.” In the popular video, the official Douyin account of the Chongqing Municipal Culture and Tourism Commission excerpted scenes from the movie “All or Nothing”.“Demon Nature” calls on the cultural and tourism departments in all districts and counties to “press forward regardless of all costs.”

Some netizens joked: Chongqing Cultural Tourism’s operation is a bit social! This is the time to prepare for the big move!

A reporter from Hualong.com contacted the Chongqing Municipal Culture and Tourism Commission Information Center, and the staff said,This video is released in the hope that all districts and counties will work together to actively contribute and promote themselves.

“‘Urgent’ is a joke, but we are really in a hurry.On the one hand, I hope to make everyone happy by collecting content in such a humorous form. On the other hand, I am really aware of the shortcomings in publicity and want to solicit everyone’s opinions. “The staff member said.

After the video was released, Chongqing Cultural Tourism quickly received submissions from many districts, counties and photography enthusiasts.

“Urgent” to the point of posting nearly 20 videos a day

Gained 40,000 followers in just ten hours

The “anxious” Chongqing Cultural Tourism released nearly 20 promotional videos on January 14 alone. The content is a tourism promotion video launched in conjunction with Wushan Cultural Tourism, Fengjie Cultural Tourism, Nan’an Cultural Tourism and other places.

According to the reporter’s observation, on the morning of the 14th, the number of followers of the Chongqing Cultural Tourism Douyin account was still 290,000.Due to the above-mentioned “hurried operation”, as of 9 pm on the 14th, in just a dozen hours, the number of fans of this account had increased to 330,000, an increase of 40,000.

Regarding this result, a staff member of Chongqing Cultural Tourism told reporters: “It is a surprise to be on the hot search and get everyone’s likes. We are still intensively planning and screening the content, and will continue to update it in the future. I hope everyone can continue to pay attention. “

However, the staff member believed that he was not “crazy enough”.Because, compared with Hebei Cultural Tourism’s publishing of more than 70 videos in a single day, Shanxi Cultural Tourism’s 30 videos in half a day, and Chongqing Cultural Tourism’s nearly 20 videos, it is not that many.

The staff member admitted that although the pressure was high, the number of videos posted every day would depend on the situation. “We don’t necessarily have to fight for quantity, but we will still choose to deliver truly valuable content to everyone.

Chongqing Culture and Tourism invites netizens to give tips on how to score points

Netizen: Go and seduce people into the “beauty trap”…

Chongqing Cultural Tourism showed “anxiety” as early as late at night on January 12.

That night, Chongqing Culture and Tourism released a video asking for help – “Sorry to disturb everyone, my phone froze and shut down during the live broadcast at 19:19 on January 12, 2024. We are very sorry, we are editing the follow-up video. Please give your family a helping hand and help Thinking about how to improve Chongqing’s cultural tourism, Yuyu, I’m anxious!”

Chongqing Cultural Tourism brought “Chongqing Small Hot Pot” to Harbin for study.Photo provided by interviewee

Originally, the purpose of posting the help video was to explain the interruption of the live broadcast of “Chongqing Little Hot Pot” when they went to Harbin to study. Unexpectedly, it received an enthusiastic response from many netizens.

Looking through tens of thousands of comments on this video, I found that:Some netizens comforted Chongqing Cultural Tourism: “Chongqing is the city that loves tourists the most, so there’s no need to worry.”More netizens give sincere suggestions: “Go and impress people”, “Invite celebrities to shoot promotional videos”, “There are many beauties in Chongqing, so they are involved in the ‘Beauty Trap'”, “Promote more district and county attractions”, “Stage a ‘jealousy’ drama with Sichuan Cultural Tourism, and do more linkage with scenic spots”…

Some netizens’ suggestions may be adopted depending on the situation.“Chongqing Cultural Tourism staff said that next, Chongqing Cultural Tourism plans to do a good job in content promotion and link up with the official accounts of foreign cultural tourism departments. They also hope that friends inside and outside the city will interact with the official accounts and provide valuable opinions.

Let’s talk about it. Do you have any good suggestions for improving Chongqing’s cultural tourism?

Hualong.com reporter Wu Lishuang/Text

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