2023-05-14 19:54:00
Choose France, 6th season. Year after year, the event created by the President of the Republic in January 2018, to intercept the big international bosses on the road that led them to the summit of Davos (Switzerland) – the international economic high mass – has found its rhythm . The date of the meeting has changed, but not the place – the Palace of Versailles, in the Yvelines – nor the objective: to attract billions of euros in investment.
The 2023 edition is part of this strategy of attractiveness and reindustrialization of our country. Symbol of this ambition, the “Green Industry” bill, partially unveiled last week and which will be detailed on Tuesday in the Council of Ministers. This Monday, Emmanuel Macron therefore offers 200 international leaders of more than fifty different nationalities to set their sights on France. Among them: the bosses of Pfizer, the American pharmaceutical group, of CP Group, the first Thai conglomerate, of ArcelorMittal, the juggernaut of the steel industry, or even of Solvay, the Belgian chemical giant.
He will also meet several CEOs. “The objective for us of these bilateral meetings is to try, through half an hour of face-to-face time between the President and a business leader, to trigger and play the role of catalyst for investment decisions, confides the Élysée. Part of these industrial investments are also played on almost personal relationships. And to quote the Danish health company Novo Nordisk, which has already invested several hundred million euros in France, and which has other projects in its pocket: “It is estimated that half an hour of time in one-on-one with the President can help us trigger a favorable decision. »
Especially since Cocorico, the EY ranking published last week “places us for the fourth consecutive year on the first place of the European podium in terms of attractiveness”, boasts an adviser to the Elysée. Choose France is a calibrated system to further consolidate this leadership.
An expected record edition
At the first summit, the eleven investment announcements represented 2.1 billion euros. “This year, we will be on an edition that can already be described as a record”, paws the Executive impatiently. Unless there is a bad surprise, twenty-eight investment announcements for a total amount of 13 billion euros should make it possible to exceed the 10.8 billion euros collected in 2022.
Hard cash, but also jobs, 8,000 in total. Emmanuel Macron will thus announce on Monday the establishment of a photovoltaic panel production plant in Sarreguemines (Moselle). An investment of “700 million” euros representing 1,700 jobs, according to the Minister of Industry, Roland Lescure. The project is led by Holosolis, an offshoot of the InnoEnergy group, which counts among its shareholders Siemens, the Commissariat for Atomic Energy and Alternative Energies (CEA) and several European universities.
The Taiwanese group ProLogium has already announced that it will set up an electric battery factory in Dunkirk (North), for an investment of 5.2 billion euros and the expected creation of 3,000 direct jobs. The Chinese XTC and the French Orano will invest 1.5 billion euros and create 1,700 jobs in a site linked to lithium batteries, still in Dunkirk. Emmanuel Macron, in an interview in L’Opinion to be published on Monday, welcomes in a way the absence of white areas. “(L) attractiveness has repercussions throughout the territory: 75% of Choose France’s investments are made in medium-sized towns”, he insists.
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