OUR ADVICES – A few days before the start of the school year, good deals are multiplying among operators.
A backpack, supplies and … a banking app? As the new school year approaches, the idea of opening an account for your teenager is gaining ground among many parents. It must be said that there is no shortage of offers. Banks are now working together to seduce families by surfing the disaffection for cash, and the massive equipment of teenagers with smartphones. “It is a booming market which has doubled in 3 years”, says Alice Holzman, Managing Director of MaFrenchBank (La Banque Postale). According to an Odoxa-La Poste survey, carried out in 2020, nearly 4 in 10 teenagers now have a bank account.
The arrival of neobanks (Pixpay, Xaalys, Kard …), accessible only from a mobile, have boosted the market “Today the offers are aimed directly at children, with their codes, and trying to meet their needs”, says Lola Debailly, content manager at online comparator Selectra. They rely on an intuitive, easy-to-access app. A few
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