2023-12-07 06:05:00
A few weeks before Christmas, games and toys from the national industry had an average year-on-year increase of 110% and sales expectations fall, according to the Argentine Chamber of the Toy Industry (CAIJ).
The President of CAIJ, Matías Furió, stated that “We are coming from one of the worst Children’s Day in history and we are projecting a drop in the level of sales in units of more than 10%.”
“We find ourselves in a context of stagnation of activity with increased costs, where 6 out of every 10 children in our country are poor and have very compromised purchasing power that provides for basic necessities, so we have moderate expectations for the end of year season.”
It should be noted that in Argentina there are three key dates in which they are concentrated around the 95% of total sales of the year: Children’s Day (60%), Christmas (35%) and Three Kings Day (5%).
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To stimulate sales, the entity will develop a new edition of Toy Store Night, which will take place next Thursday, December 21 throughout the country and will feature promotions from Banco Nación and Provincia.
The concerns of the sector
According to the report, The Argentine toy market is explained by 30% of products that enter due to unfair trade practices and is saturated with products of dubious origin.
“Given the reduction in the participation of high-end toys in the Argentine market, the subsidiaries installed in the country of the largest multinationals in the world such as Mattel and Hasbro, which were partners of the chamber, were closed,” he indicated.
Furthermore, they assured that There are currently a large number of low-quality products on the market, many of which do not offer any security. because they are produced with prohibited plasticizers that can contain carcinogenic elements that migrate to children’s organisms, potentially causing serious health problems in the future or detaching small parts and causing suffocation.
“Some of these toys were imported in large volumes by new non-traditional importing companies that accessed the official dollar and that together make up an economic group which leads the ranking of toy imports, measured in net kilograms,” explained the CAIJ.
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