Cinema: new distribution windows for films after their theatrical release

Posted Jan 23, 2022, 8:50 AMUpdated on Jan 23, 2022 at 1:24 p.m.

“If you want a happy ending, it depends, of course, where you end the story,” said Orson Welles. Monday, which should, according to our information, be the day when film organizations and its broadcasters sign a new chronology of seventh art media for three years, the profession will indeed have a feeling of “happy ending”. And even those who lose a little compared to the current situation will be happy to see the word “end” after all these months of long discussions sometimes on the verge of rupture.

The media timeline is the mechanism that distributes film exclusives according to its broadcast media, from theatrical to free-to-air TV through DVD, pay-TV and subscription video platforms. It is more important and more framed in France than almost anywhere else. Not only because it protects cinemas in a more proactive way, but also because it generates very significant financial support for the French seventh art according to the following logic: the media that pays the most obtains the freshest exclusivity on all films , whether French, American, etc. For the cinephile, this mechanism is important because it determines when and where he can see the films.

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