The curtain has come to a close in a protracted legal battle between Polestar and Citroen, after Citroen claims the Polestar logo is too similar to its trademark logo and infringes copyright on the idea, which eventually led to the Swedish company’s sales being banned in France.
So far, French visitors cannot enter the Polestar company’s website against the background of various bans in France and large damages from the courts over the past five years. Use of the trademark.
According to Le Monde newspaper, the dispute has finally ended between Polestar and Citroen, with no explanation yet on the dispute resolution mechanism, while a spokesperson for the French company announced this in a brief sentence: “Complaints have been withdrawn, and the case is now closed.”
It remains unknown if Polestar paid Citroen to end the crisis, especially as it faced in the past weeks the threat of a ban in all European Union countries, after Automotive News Europe revealed that Citroen had submitted a petition to a European court to extend the previous ruling from the French courts banning Polestar to include all European countries instead. From France only.
Now that the battle is over, Polestar can finally enter the French market, especially in light of its policy of expanding the use of electric cars, which is in line with the increasing encouragement by the French government to spread environmentally friendly cars, and to move away from cars that operate with internal combustion engines.
It is worth noting that the latest statistics reveal a significant development in the sale of electric and hybrid cars in France, where they constitute 40% of total new car sales during the first quarter of 2022.
It is also worth noting that Polestar is currently experiencing a very exceptional period, after sales of its cars in the first half of 2022 increased by 125%, in addition to the increase in demand for Volvo-owned cars by 350% with its presence in 25 different markets around the world.