How is Klarna using AI to enhance its services?

Klarna is implementing AI to offer personalized financial advice, automate banking tasks, and diversify its services beyond 'Buy Now, Pay Later' (BNPL).

What new services is Klarna launching in the US?

Klarna is introducing mobile phone plans in the US, offering unlimited data, calls, and texts for $40 per month.

Why did Klarna postpone its IPO?

Klarna delayed its IPO plans due to sweeping tariffs announced by former US President Donald Trump, which created market uncertainty.

Is Klarna profitable in the US market?

Yes, according to CEO Sebastian Siemiatkowski, the US is Klarna's largest market in terms of users and is currently profitable.

What is Klarna's vision for becoming a 'super app'?

Klarna aims to become a comprehensive financial ecosystem, offering services beyond BNPL, such as investments in stocks and cryptocurrency, similar to Asian 'super apps'.

How does Klarna address the perception problem related to BNPL?

Klarna is actively working to broaden its services and educate consumers about its diverse offerings, moving beyond the perception of being solely a BNPL provider.

Economy

Clarin Exec’s AI-Powered App Transformation

by Alexandra Hartman Editor-in-Chief June 18, 2025

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Klarna Leverages AI: From BNPL to super App With New Mobile Plans

New york, NY – In a bold move set to redefine the Fintech landscape, Klarna, the pioneer of the “Buy Now, Pay Later” (BNPL) payment solution, is aggressively embracing artificial intelligence. This strategic shift aims to transform the company into a comprehensive financial “super app,” starting with the launch of mobile phone plans in the United States.

Klarna’s chief executive Officer, Sebastian Siemiatkowski, envisions a future where AI powers personalized financial services for its users. The

Alexandra Hartman Editor-in-Chief

Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.

Clarin Exec’s AI-Powered App Transformation

Klarna Leverages AI: From BNPL to super App With New Mobile Plans

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