2023-12-13 21:24:35
A survey on hygiene and cleaning habits and behavior with more than 500 respondents, carried out by Flora via Opinion Box revealed that, for 57% of Brazilians, for an environment to be clean, it must exude a clean smell. This is the same perception when washing clothes: 52% stated that they consider this task well done when it is possible to smell the fabric softener on the clothes.
Brazilian laundry habits
Liquid versions of laundry detergent have gained space in Brazilians’ carts, according to information collected by study produced by Flora. Almost 40% of consumers buy this format of washing machine. Performance and practicality are highlighted as key factors in the decision to use the liquid version for 43% and 37% of ears, respectively.
It is worth mentioning that washing powder still holds a large share of consumer preference – more than 50%, according to the survey.
“The cleaning sector is very dynamic and driven by people’s behavior. Therefore, we work to develop products that guarantee practicality, quality and technology to assist in everyday life and provide the feeling of satisfaction and well-being so sought after by Brazilians”, explains Samir Jarrouj, Business Director of Flora’s Home Care Unit. .
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