The tiger is a symbol of power and bravery; in order to welcome the 2022 Year of the Tiger, CLOT and Levi’s® have joined forces again after ten years to launch a joint series of denim clothing inspired by the tiger. The new series will ingeniously blend Levi’s® classic denim with CLOT’s iconic Chinese style, and the stylish and distinctive tiger pattern element will be the focus of this joint design.
CLOT founder and creative director Edison Chen said: “We want to create a design rich in Chinese cultural elements. The joint series will be launched during the Lunar New Year period and inject the representative meaning of the new year. At the same time, I am very happy to be this time. The series is designed for ladies, because womenswear designs can have a bigger breakthrough.”
CLOT x Levi’s®
CLOT x Levi’s®
The CLOT x Levi’s® joint denim series includes two classic men’s and women’s Type II Trucker denim jackets, among which the short-length women’s style adds the Chinese buckle commonly used by CLOT as an embellishment. In addition, women’s styles also include 551Z retro straight-leg jeans with comfortable tailoring, and a high-waisted half-cut denim skirt with a slit back design. All items have metal foot buttons with joint logos of both brands, Silk Royale printed silk labels, and double-layer back waist/neck labels set off with CLOT silk cloth, demonstrating the value of the joint name. This joint design is suitable for a variety of dressing styles and styles. We encourage everyone to flexibly match or modify them, such as mixing denim jackets as neutral clothing, or cutting denim skirts short, to show their personality and bravely break boundaries. Pay tribute to Levi’s®’s DIY spirit of advocating individuality and sustainability.
Edison Chen expressed more imagination for women’s clothing design: “We abandoned short skirts and made longer styles specially. DIY is an indispensable and important element of today’s fashion. I think a skirt can be transformed by you during wearing. The process of changing from long to short is quite interesting. People often buy vintage jeans, but the key is how you can keep the freshness it brings you.”
In order to visually highlight the core elements of “Denim and Tiger” in this joint name, the CLOT x Levi’s® series of commercials were shot with denim patchwork as the setting. Four models with different skin tones and backgrounds, under the lens of photographer Kenneth Cappello, displayed the joint clothing full of tiger stripes in a very personal way. The denim stitching background cloth not only perfectly sets off the tiger print in the joint series, but also displays a variety of different denim fabrics from Levi’s®, paying tribute to the brand’s love for personalized transformation.
TYPE II TRUCKER short denim jacket
70’s high waist half denim skirt
TYPE II denim jacket
551Z retro straight-leg jeans
The CLOT x Levi’s® co-branded series will be on sale at designated JUICE stores and the official website JUICEESTORE.COM from January 14, 2022. For more detailed release information, please follow CLOT and JUICE social media platforms.
Price: The co-branded series is priced between RMB 1,099 and RMB 1,899.
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