Club Med Accelerates Growth Strategy with New Leadership Appointments – Breaking News
Punta Cana, Dominican Republic – In a move signaling ambitious growth plans, Club Med has announced the appointment of Michelle Catin as Vice President of Marketing and Frank Corzo as Vice President of Business Strategy for North America. The appointments, revealed today, are designed to bolster the brand’s presence in the Americas and strengthen its relationships with key travel partners. This is a significant development for the all-inclusive resort giant, particularly as travel demand surges and competition intensifies.
New Leadership to Drive North American Expansion
Michelle Catin, a seasoned hospitality veteran with nearly two decades of experience, will spearhead Club Med’s comprehensive marketing strategy. Her background includes a strong focus on brand marketing, digital strategy, and public relations, honed through roles at Palace Resorts and as a strategic consultant for major hotel brands. Catin’s mission is to connect with a new generation of travelers while reinforcing Club Med’s iconic brand image. She’ll be focusing on showcasing the breadth of Club Med’s offerings, from the popular Sun Villages like Punta Cana to its world-class ski destinations, including Club Med Charlevoix in Quebec.
Frank Corzo brings over 25 years of sales management expertise to his new role. Previously Vice President of Sales for North America at Karisma Hotels & Resorts, Corzo is known for launching successful preferred partner programs and modernizing B2B reservation systems. His experience at Palace Resorts, where he led U.S. field sales for over a decade, will be invaluable as he consolidates Club Med’s commercial strategy and accelerates market share growth. Expect to see a renewed focus on supporting and empowering travel advisors, a critical component of Club Med’s distribution network.
A Legacy of Innovation & All-Inclusive Excellence
“Michelle and Frank bring an exceptional blend of experience, vision and operational rigor to our leadership team,” stated Carolyne Doyon, President and CEO of Club Med North America and Caribbean. “As we celebrate 75 years of welcoming generations of travelers… their leadership will play a key role in Club Med’s next phase.”
Club Med’s commitment to the all-inclusive experience has long set it apart. Founded in 1950, the company pioneered the concept of carefree vacations, offering guests a single price covering accommodations, meals, drinks, activities, and entertainment. This model has proven remarkably resilient, particularly in a post-pandemic world where travelers are seeking value and convenience. The brand is now expanding its footprint to include increasingly sought-after destinations like the Maldives, Italy, the Alps, Morocco, the Seychelles, and Japan, catering to a diverse range of travel preferences.
Beyond the Executives: Strengthening the GO Team
The leadership enhancements don’t stop at the VP level. Club Med is also reinforcing its on-the-ground support in North America with the addition of several new “GOs” (Gentils Organisateurs – the brand’s signature team members known for their exceptional service and hospitality). Amy Zocchi joins as Director of Brand, Content and Earned Media, tasked with shaping Club Med’s brand narrative and solidifying its position as a leader in the all-inclusive space. This investment in both leadership and frontline staff underscores Club Med’s dedication to delivering consistently exceptional guest experiences.
With these strategic appointments and a continued focus on innovation, Club Med is poised to capitalize on the growing demand for all-inclusive travel and further solidify its position as a global leader in the hospitality industry. Stay tuned to Archyde.com for ongoing coverage of the travel sector and exclusive insights into the evolving landscape of luxury vacations.
