Confirming more than ever its resolutely local roots, the Coca-Cola system, made up of The Coca-Cola Company in Morocco and its bottler partners Equatorial Coca-Cola Bottling Company Morocco, Atlas Bottling Company and Société des Boissons Gazeuses du Souss, comes to distribute, with the help of 18 associations, no less than 40,000 food baskets.
“Solidarity is one of Coca-Cola’s core values. It is important for us to support communities in need, even more in times of fasting,” said Mehdi Alami, General Manager of Coca-Cola Morocco. “Dar L’ftour is a solidarity initiative that we have organized every year for nearly twenty years, with our bottler partners and the support of several associations. It reflects the lasting commitment of the Coca-Cola System to the various communities in Morocco,” he added.
The Coca-Cola system in Morocco thanks all the associations that have joined this new edition of Dar L’ftour. This initiative comes on top of the support given by the Coca-Cola System to the national solidarity movement intended to help as many people as possible in precarious situations, even more so during this particular month.
The Coca‑Cola Company (NYSE: KO) is a beverage company with products sold in more than 200 countries and territories. The company’s goal is to refresh the world and make a difference. Its brand portfolio includes Coca‑Cola, Sprite, Fanta and other soft drinks.
In Morocco, The Coca-Cola Export Corporation – Morocco Branch and the three bottlers, ECCBC Morocco, ABC and SBGS, form the Coca-Cola System in Morocco and produce 100% of their beverages in their six factories across the territory. They directly employ 3,200 people and indirectly 23,400 people. For each job created in the Coca-Cola System in Morocco, six additional jobs are generated through the value chain on the national territory, thus contributing to the development of the national economy. Through its iconic international brands such as Coca-Cola, Sprite or Fanta, but also its local brands such as Hawai and Poms, The Coca-Cola Company in Morocco is the national leader in soft drinks, and serves more than 150,000 customers across the kingdom. The company is also present in the water segment with Ciel and Bonaqua, juices with Cappy Pulpy, and improved water with Aquarius.
Determined to promote the construction of sustainable communities, The Coca-Cola Company in Morocco pursues a proactive corporate social responsibility (CSR) policy, articulated around three priority areas, namely the preservation of water resources, the empowerment youth and women, and recycling.