Coffee-bars: customers want less scholarly blah blah and more smiles from the barista

Fewer technical words, more listening, advice and above all smiles: this is what customers expect from a coffee-shop.

What training would the employees of the coffee shops that now swarm the urban landscape need the most? No, it’s not yet another barista training course, but hospitality courses! “It’s a formidable business weapon that coffee bars shouldn’t overlook. If hospitality were more present in specialty coffee, it would make the product much more inclusive.” This is what Thomas Wyngaard affirms with experience, who knows the restaurant business well in Anglo-Saxon countries where hospitality is central, while “this is something that is sometimes lacking in the Horeca sector and often in the specialty coffee sector in Belgium“.