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Comcast Business is expanding its sales team in Michigan with a new full-time opportunity for an SMB Account Executive in Lansing, a move that underscores the company’s continued investment in the state’s compact and mid-sized business (SMB) sector. The role, listed under Req ID R437485, marks one of several recent hires aimed at strengthening Comcast’s regional sales presence amid growing demand for business-class internet, cloud, and security solutions. With Michigan’s SMB market projected to grow by 6.2% annually through 2025, according to the U.S. Small Business Administration, the position aligns with broader industry trends favoring localized sales expertise.
The SMB Account Executive will serve as a key liaison between Comcast Business and local businesses, driving revenue growth through sales of the company’s portfolio—including high-speed internet, security services, and managed IT solutions. Candidates with a proven track record in sales, particularly in the technology or telecommunications sectors, are encouraged to apply. While the exact annual base pay range for the role hasn’t been publicly disclosed by Comcast, similar positions in the region typically offer compensation between $60,000 and $85,000, depending on experience and performance metrics, per Glassdoor data for comparable roles.
Comcast’s push into Michigan’s SMB market comes as the company faces both competition and opportunity in an evolving digital infrastructure landscape. In 2023, Comcast Business reported a 12% increase in SMB revenue nationwide, driven in part by its focus on hybrid work solutions and cybersecurity for small businesses—a segment that has seen heightened demand post-pandemic. The Lansing hire reflects a strategic shift toward deeper regional engagement, particularly in states with robust SMB ecosystems like Michigan, where over 300,000 small businesses operate, according to the Michigan Economic Development Corporation.
Key Responsibilities and Qualifications
The SMB Account Executive role is designed for candidates with at least three years of experience in sales, preferably in B2B environments. Core responsibilities include:
- Developing and maintaining relationships with SMB clients to meet sales targets.
- Presenting Comcast Business solutions tailored to client needs, including internet, security, and cloud services.
- Collaborating with internal teams to ensure seamless service delivery and client satisfaction.
- Monitoring market trends to identify upsell and cross-sell opportunities.
Preferred qualifications include a background in technology sales, familiarity with Comcast’s product suite, and strong communication skills. While the job posting does not specify educational requirements, industry standards suggest that candidates with a bachelor’s degree in business, marketing, or a related field are often preferred.
Why Lansing? Comcast’s Growth Strategy in Michigan
Lansing’s selection as a hub for this role isn’t accidental. The city serves as a gateway to Michigan’s central region, home to a mix of manufacturing, healthcare, and tech-driven SMBs. Comcast’s decision to hire locally aligns with its broader initiative to reduce reliance on third-party sales partners and build direct relationships with businesses. In a 2023 earnings call, Comcast CEO Brian Roberts emphasized the company’s commitment to “deepening our roots in key markets,” citing Michigan as a priority for 2024 hiring.
For job seekers, the role offers more than just compensation—it provides exposure to Comcast’s expanding portfolio of business services, including its recent launch of Comcast Business Secure, a cybersecurity platform designed for SMBs. The company has also invested heavily in upgrading its fiber and 5G infrastructure in Michigan, positioning the state as a testbed for next-generation business connectivity.
What Comes Next: Application and Industry Outlook
Interested candidates should apply through Comcast’s official careers portal, where additional details—including the full compensation package and benefits—are available. The hiring process is expected to move quickly, with Comcast targeting a start date within 60 days for the right candidate, according to internal recruitment timelines shared with Built In Lansing.
Beyond this specific role, Comcast Business is projected to add hundreds of jobs in 2024 across the U.S., with a focus on sales, customer support, and technical roles. The company’s SMB division, in particular, is prioritizing hires in regions with high business density, including Michigan, Ohio, and Texas. As remote work policies evolve, Comcast’s emphasis on hybrid solutions—like its Flexible Workplace initiative—could further drive demand for sales professionals who can bridge the gap between traditional office setups and distributed teams.
For those considering the role, experts recommend researching Comcast’s latest SMB service offerings and preparing to discuss how their sales experience aligns with the company’s goals. Networking with current or former Comcast employees on platforms like LinkedIn can also provide insights into the company’s culture and expectations.
Have questions about the role or Comcast’s hiring process? Share your thoughts in the comments below—or tag @ComcastBiz on X/Twitter for direct engagement.
Note: This article provides information about job opportunities and industry trends. Always verify details with official sources before applying. Compensation ranges are based on industry averages and may vary.
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