2024-03-09 03:02:20
This content was published on March 8, 2024 – 9:00 p.m.
A subsidiary of Lagardère, of which billionaire Vincent Bolloré’s Vivendi group took control in November, Hachette Livre (parent company of Fayard editions) wants the brand to be shared with Mazarine editions, entrusted to Lise Boëll.
Fayard and Hachette Livre have been in conflict for several weeks over the Fayard brand, one of the oldest in publishing in France, of which Isabelle Saporta has been CEO since June 2022. She has been an author there since 2011, then external editor and literary director before taking charge.
Isabelle Saporta was received on Friday by Stéphanie Ferran, deputy general manager of Hachette Livre, to initial a licensing agreement, even though she had proposed alternative solutions, said the internal source. She was therefore called to a dismissal interview on March 20.
Fayard employees in support
The management of Fayard believes that the political line of authors that Mazarine intends to bring in, thanks to its new leader Lise Boëll, marked on the right, will harm its image. According to L’Obs, one of these authors is the president of the National Rally Jordan Bardella.
Fayard employees, in the ongoing conflict, took up the cause of their management, in a letter addressed Thursday to Hachette Livre CEO Arnaud Lagardère and Stéphanie Ferran.
The employees are demanding “the complete separation of the Fayard and Mazarine brands”. The association of the two is “damaging to the identity of Fayard and blurs its perception by our customers (booksellers and readers) and our authors”, they believe. The letter to Mr. Lagardère and Ms. Ferran was “signed by the majority” of the company’s 42 employees, according to another internal source.
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