Cracking the Code of Lunchflation: Office Workers’ Strategies for Affordable and Fulfilling Lunch Breaks

2023-06-24 12:24:00

Office workers who bend their backs due to ‘Lunchflation’ Office workers in the metropolitan area spend 11,000 won for a lunch meal and often eat simple meals at high prices. How is your youth remembered? From teenagers to university students and office workers, we deliver the joys and sorrows of ‘youth’, such as worries and laughter. # Kim Eun-jeong (29), who works in Gwanghwamun, Seoul, started using convenience stores from the beginning of this year due to increasingly soaring prices. This is because her burden of food expenses has increased as the number of menu items well over 10,000 won has increased. Mr. Kim said, “If I eat lunch with my teammates outside and go to the cafe, it comes out at least 15,000 won.” Then, she added, “I eat a lunch box quickly, and in the rest of my lunch break, I go for a walk or enjoy my personal time.” . ‘Snacking’ is a word that means to eat quickly with a simple menu, just like eating a snack. For example, it is a way to fill a meal with convenience store sandwiches or salads instead of rice. After substituting a light meal with convenience food, office workers seem to be immersed in self-development or hobbies with the remaining time. Office workers with thin wallets… 240,000 won a month for lunch alone Office workers in Myeong-dong, Seoul, pack their lunches and go. With soaring restaurant prices, the burden of lunch expenses for office workers is increasing. KB Kookmin Card analyzed personal credit and check card sales big data (January to May) in five business districts in Seoul, including Gwanghwamun, Gangnam, Yeouido, Guro, and Pangyo. It was investigated at 239,000 won. They make an average of 21 payments each month, and spend an average of about 11,000 won per day. The average monthly usage per person increased by 17% compared to the same period four years ago, and the usage amount per case also increased by 13%. Convenience stores in major business districts saw a 20% increase in spending during lunch hours. The number of uses per person increased from 5 times a month to 5.4 times, and the amount used per case increased by 11%. Mrs. Yang (27), who works at a small and medium-sized business, said, “The company supports 8,000 won for a meal, but it is far less than the price these days.” Then, he confessed, “In the past year, the price of all restaurants near the company has risen.” It was found that there are not a few office workers who skip lunch altogether due to the phenomenon of ‘lunchflation (lunch + inflation)’ that continues this year following last year. In April, Embrain Trend Monitor conducted a ’employee lunch-related awareness survey’ of 1,000 office workers aged 19 to 59 nationwide, and found that 3 out of 10 office workers (32.6%) skipped lunch altogether, and 3 out of 10 office workers skipped lunch at all. 4 out of 10 people (43.5%) eat simple food such as gimbap. They also use lunch time to exercise or read.
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Among them, some office workers save money by simply eating lunch alone, as well as spending time on self-development even for a short time. In the past, lunchtime was used as a time to get acquainted with co-workers, but now the trend to use it as a complete break for yourself has solidified. Office workers use their lunch break to engage in activities such as exercising or reading a book. In fact, if you search for hashtags (#) such as ‘lunch exercise’ or ‘lunch health’ on Instagram, hundreds of posts will come up. One netizen uploaded a picture of himself exercising and said, “The gym in front of the company is crowded even during lunchtime.” However, some people are still looking at the ‘one meal group’ for lunch. Mr. Park (29), an office worker who eats salad alone to take a body profile, said, “I always eat salad for lunch to manage my diet, but my boss asks me, ‘Why don’t you eat together? I had no choice but to eat it together,” he confessed. Reporter Heo Mi-dam [email protected]

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