Cristiano Ronaldo announced via Instagram on Wednesday, Nov. 11, 2026, that production has begun on his first scripted television show, titled Day 1s.
The series is developed through UR Marv, an independent studio founded by the Al Nassr striker alongside British director Matthew Vaughn, as reported by AS USA. Set against the backdrop of modern British football, the narrative centers on the high-stakes world of elite player management through the perspective of a premier football agent named Stanley Dalton, played by Damian Lewis.
- Expands Ronaldo’s off-pitch media footprint through UR Marv alongside entertainment projects like the movie Stuntnuts.
- Uses cross-industry star power by casting British rapper Dave and featuring appearances from football legend Thierry Henry.
- Brings real football infrastructure into scripted entertainment via co-creator and real-life sports agent Darren Dein.
Ronaldo serves as an executive producer on the project and will make his scripted acting debut alongside his off-screen production duties. The series is co-created by real-life sports agent Darren Dein, adding industry authenticity to the fictionalized agency boardroom.
Matthew Vaughn, known for directing Kingsman, partners with the five-time Ballon d’Or winner via their shared studio, UR Marv. USA Today said that promotional images released by Ronaldo on Instagram show him standing alongside Vaughn in the cover photo for the announcement gallery.
| Key Figure | Role | Project Affiliation |
|---|---|---|
| Cristiano Ronaldo | Executive Producer / Actor | UR Marv / Day 1s |
| Matthew Vaughn | Director / Producer | UR Marv / Day 1s |
| Damian Lewis | Lead Actor (Stanley Dalton) | Day 1s |
| Darren Dein | Co-Creator | Day 1s |
USA Today reported that promotional stills show a reporter inside a professional football club locker room with team members seated on benches, while a framed CR7 jersey hangs on the wall in another scene.
🚨 𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Cristiano Ronaldo has announced that his new TV SHOW IS COMING! 📺🔥 🗣️ "Exciting news! Production of my first TV show, Day 1s, has just started. More to come!" pic.twitter.com/a9wrojioZJ
British rapper Dave appears in a published still sitting on a couch chatting with Damian Lewis. Dave previously played the villain Modie in the television series Top Boy. France football legend Thierry Henry also shared images from the production, featuring himself sitting at a desk with Lewis alongside his own football kit hanging on the wall.
An official release date, broadcast partner, and premiering window remain unannounced while the series undergoes post-production and finalizes a global distribution deal, AS USA reported. The television venture runs parallel to Ronaldo’s ongoing club career with Al Nassr in Saudi Arabia.
USA Today said that the announcement arrives shortly after Ronaldo concluded his international career with the Portugal national team following a dispute with manager Jorge Jesus. During this summer’s World Cup, Ronaldo made history by appearing in his sixth tournament alongside Lionel Messi and Guillermo “Memo” Ochoa, helping Portugal reach the round of 16 before elimination by Spain.
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