Petina Soluções promotes 1st D2C Forum, on digital transformation in the industry
The term D2C has become popular in the world of e-commerce. The acronym, which comes from the English “Direct-to-Consumer” – in Portuguese, “Direto ao Consumidor” – refers to the sales strategy in which companies sell their products directly to final consumers, without intermediaries, such as distributors or retailers. .
With the growing popularity of e-commerce and social media, Rodrigo Garcia, Director of Petina Soluções em Negócios Digitais – performance startup for national and international marketplaces – in partnership with companies that stand out in innovation – Nerus, DB1, MRX, Mercado Livre, among others others – idealized the 1st D2C Forum for Industry and Importers, with the theme How to start the digital transformation of your industry.
“The event will provide an immersion into the universe of online retail, with content that teaches the ‘stone path’ to make digital transformation a reality in industries, since it is a need that cannot be escaped, and in practice there are still obstacles to implement such strategies. The event is a must for anyone who needs practical solutions to overcome the challenges that exist in digital commerce”, comments Garcia.
Salesforce Study
A recent survey by Salesforce points out that 99% of the leading consumer goods companies in the market are investing in this business model, and that one of the biggest benefits is having greater control of the customer’s purchasing process, from marketing to product delivery . This is because such a process allows the company to customize the experience, collect data and feedback directly from consumers and, ultimately, strengthen the relationship. Currently, 22% of US industries carry out the D2C process, while in Brazil, the statistic corresponds to less than 10%.
“These data indicate a very large potential for the industry to take advantage of marketplace platforms, both to conquer new markets and to obtain information about end consumers. However, this change is not about the ‘death’ of retail, but about a new way of serving the channels. With this, the industry will capture an important value – along with retail – making high turnover products more easily consumed”, explains Petina’s director.
During the event, renowned industry speakers will share their experiences and insights on how to implement a D2C strategy, as well as best practices for achieving success. There will also be interactive workshops and networking sessions to complement the presentation of content in a practical way and generate opportunities for new contacts and business.
“The forum aims to offer all kinds of information to industries – especially medium and large ones. What we see very often are merchants who do not know how to take the best advantage of the new digital sales channels, do not know the strategic points to be leveraged in their own business, and have several doubts about logistics, and these are the ‘keys’ that we will turn around”, concludes Garcia.
The event includes lectures and coffee breaks. The agenda can be accessed here.
Service: D2C Forum
1st D2C Forum – How to start the digital transformation of your industry
Date: April 25, 2023 (Tuesday)
Hours: 09:00 to 20:00
Location: R. Cincinato Braga, 540 – Bela Vista – SP (near Av. Paulista)
More information in this link
About petina
Founded in 2015, it is a pioneer in online business management for industries and importers in national and international marketplaces. Elected two consecutive years (2021 and 2022) of mentorship and marketplace management by Mercado Livre and responsible for structuring the official stores within the platform such as Nike, MyShoes, Chilli Beans, Reserva, Lacoste, Amaro (among others).