Dacia Maroc has just launched an unprecedented, even limited, edition of the new Sandero Streetway. The latter receives the name Artway which displays on its bodywork an original artistic creation that we owe to the artist Sara Lamine, alias Rose. Enough to have a “street art” variant of this successful city car that highlights the urban and young side of this collaboration between the artist and the Franco-Romanian brand.
Injecting an artistic, young and trendy touch into the new Dacia Sandero is the objective that Dacia’s staff in the Kingdom has set itself. It must be said that the success of this city car is well established since its marketing in September 2021. It has also positioned itself at the top of sales in the Kingdom.
It goes without saying that its most attractive design, its undeniable comfort, in addition to its beautifully crafted technical and mechanical components, are some of the serious assets that have contributed to its success. Add to it a very competitive price list. Need we point out that the Sandero (and Logan) family is entirely made in the Kingdom; enough to highlight, not without pride for the local staff of the brand, the “Made in Morocco”.
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What about the junction between this successful city dweller and the Moroccan artist? It is for the Dacia staff to offer an exclusive special “street art” edition while emphasizing the urban and young side of this collaboration. In detail, Rose is a 25-year-old graphic designer and one of the rare female taggers and “street artists” recognized by her peers.
Through her works, she intends to tell stories of strong, independent and free women. Her commitment revolves around issues of women’s rights and gender equality. “I am honored and proud of my collaboration with the Dacia brand. It is a unique opportunity to highlight the art of Moroccan street art on vehicles made in Morocco,” she said in her speech at a dedicated press conference.
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And to conclude: “urban art in Morocco is growing and is appreciated by society. Moreover, there are more and more murals in the cities of Morocco signed by Moroccan and international artists. This limited edition brings a mobile dimension to street art”.
Only 50 copies of this Sandero Streetway Artway are already available in an “Iron Blue” color. Aesthetically, it is recognizable by its tags made by the artist and affixed to the side sides of the bodywork. In terms of equipment, this original city car has, in its Comfort finish, automatic air conditioning, LED headlamps with automatic ignition, hands-free card, electric parking brake and 8′ touch screen. ‘ with reversing camera and smartphone replication. Thus subdivided, it is priced at 152,700 DH including tax.