DAZN Group has agreed to acquire EverPass Media, the U.S. commercial sports distribution platform founded by RedBird Capital Partners and the NFL’s strategic investment arm, 32 Equity. The transaction makes RedBird, 32 Equity, and TKO Group Holdings minority shareholders in DAZN while integrating EverPass into a broader U.S. expansion strategy.
Fantasy & Market Impact
- Commercial Reach: DAZN for Business will leverage EverPass technology to distribute NFL Sunday Ticket to bars, restaurants, and hotels across the U.S.
- Media Rights Integration: The deal complements recent direct-to-consumer partnerships with the YES Network, MSG Networks, and ViewLift.
- Global Distribution: Expanded multi-market streaming agreements position DAZN to scale international audiences for North American sports properties ahead of Los Angeles 2028.
Scaling the U.S. Commercial Footprint
The acquisition of EverPass Media marks a critical operational pivot for DAZN as it transitions from a purely direct-to-consumer app model into a comprehensive domestic and commercial media distributor. According to SportsPro reporting, the transaction folds EverPass directly into the newly minted “DAZN for Business” division. EverPass holds exclusive commercial distribution rights to NFL Sunday Ticket for hospitality venues, giving DAZN an established operational pipeline into commercial spaces where individual streaming subscriptions do not suffice.
Shay Segev, CEO of DAZN Group, emphasized the strategic importance of the acquisition. “This is an important step in DAZN’s journey to become a global home of sport. EverPass Media gives us a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights that perfectly complements our growing U.S. business,” Segev stated.
Bridging Domestic Networks and Global Audiences
This commercial acquisition compounds a wave of recent U.S. infrastructure plays by DAZN. In April, the streaming network agreed to acquire ViewLift, a digital technology and streaming provider with deep ties to regional sports networks and professional franchises, a transaction completed this month. DAZN has subsequently secured local market streaming rights for the Indiana Pacers, alongside direct-to-consumer partnerships with the YES Network and MSG Networks. These agreements bring properties such as the New York Yankees, New York Knicks, Brooklyn Nets, New York Rangers, New Jersey Devils, New York Islanders, and Buffalo Sabres under DAZN’s broader technological umbrella.
The synergy between commercial hospitality venues, regional sports networks, and direct-to-consumer apps creates a multi-tiered distribution matrix. Below is an overview of DAZN’s recent U.S. expansion pillars and their operational scope:
| Asset / Partnership | Sector | Core Scope |
|---|---|---|
| EverPass Media | Commercial Distribution | Exclusive commercial distribution of NFL Sunday Ticket for bars, hotels, and restaurants. |
| ViewLift | Streaming Technology | Direct-to-consumer fan engagement, platform architecture, and team partnerships. |
| YES & MSG Networks | Local Media Rights | Streaming integration for MLB, NBA, and NHL franchises including the Yankees and Knicks. |
| Indiana Pacers | Direct-to-Consumer | Exclusive streaming home for local market broadcasts. |
Internationalizing North American Sports Properties
While the EverPass acquisition anchors DAZN in domestic commercial venues, the company is simultaneously utilizing its infrastructure to export American sports formats to international markets. DAZN has launched its NCAA College Sports channel in more than 200 markets outside the United States, broadcasting regular-season football and basketball alongside the College Football Playoff and March Madness. Furthermore, the network secured international rights to the inaugural College Swimming League season and multi-year global agreements for international flag football with the International Federation of American Football (IFAF), timing the rollout ahead of the sport’s Olympic debut at the Los Angeles 2028 Games.
With RedBird Capital Partners, 32 Equity, and TKO Group Holdings stepping in as minority shareholders, DAZN gains vital institutional alignment with major U.S. sports stakeholders.
Disclaimer: The fantasy and market insights provided are for informational and entertainment purposes only and do not constitute financial or betting advice.
