DAZN Shorts: Premiership Rugby & British & Irish Lions

Sports Business Roundup: DAZN, British & Irish Lions, FIFA Club world Cup, and More

World Cup coverage. Plus,British & Irish Lions find a digital home and more updates.">

A flurry of strategic partnerships and sponsorships are reshaping the sports media landscape. this includes FIFA Club World Cup coverage to digital fan engagement and charitable initiatives, organizations are innovating to connect with audiences and drive their missions forward.

DAZN and IMG Team Up For 2025 FIFA Club World Cup Coverage

DAZN, the sports streaming service, has partnered with IMG to produce and distribute its English-language coverage of the 2025 FIFA Club World Cup globally. IMG will act as the central production hub, providing cutting-edge facilities, technical infrastructure, and managing global content operations for the entire tournament.

DAZN holds the rights as the global broadcaster for the 2025 tournament, offering comprehensive coverage of all 63 matches worldwide. The collaboration is set to create over 1,000 hours of programming, which includes pre-and post-match analysis, daily highlight shows, and other features produced at IMG’s virtual studios located at Stockley Park. IMG also manages DAZN’s global content operations, overseeing central editing, graphics, and distribution of content-including interviews, press conferences, and highlights-to DAZN’s various markets, publishing partners, and sublicensees.

rugbypass App to Host British & Irish Lions Tour in 2025

World Rugby and the British & Irish Lions have announced a partnership with the RugbyPass App, designating it as the official digital home for the British & Irish Lions Tour to Australia in 2025. This alliance aims to create a central digital hub for rugby fans worldwide.

The RugbyPass App will provide extensive news, match centers, real-time statistics, and a rich library of video content. The partnership extends to the co-creation of exclusive behind-the-scenes social content and original programming via Lions Productions, in collaboration with World Rugby Studios. This strategic move aligns with World Rugby’s digital growth strategy in readiness for the Men’s and Women’s Rugby World cups in Australia in 2027 and 2029, respectively.

Ben Calveley, CEO of British & Irish Lions, emphasized the importance of creating unforgettable memories and connecting with fans globally through digital innovation and world-class content. Alan Gilpin, CEO of World Rugby, highlighted the exciting step forward in engaging rugby fans, combining their digital expertise with the iconic status of the British and Irish Lions to create a dynamic, interactive platform.

Midnite Sponsors Channel 5’s FIFA Club World Cup Coverage

Uk sportsbook and casino Midnite is sponsoring Channel 5’s coverage of the FIFA Club World Cup. Channel 5 will broadcast 23 of the tournament’s 63 matches.

The sponsorship includes Midnite’s brand integration across Channel 5’s live match broadcasts and the daily magazine show, The Press, which is hosted by James Allcott and Julien Laurens. The brand will also gain visibility on Channel 5’s streaming service, YouTube highlights, and various social media content. This partnership follows Midnite’s recent sponsorship of the 2025 World Snooker Championship and the launch of its inaugural TV advertising campaign.

The FIFA Club World Cup features 32 club teams from 20 countries, including prominent clubs like Chelsea and Manchester City from the UK, alongside real Madrid, Paris Saint-Germain, Inter Milan, bayern Munich, Inter Miami, and Boca Juniors.Channel 5 plans to deliver live coverage of 15 group stage matches, four round-of-16 matches, two quarter-finals, one semi-final, and the final match.

Andrew Mook, Head Of Brand Marketing at Midnite, expressed enthusiasm about connecting players with the games they love through this high-profile sponsorship, marking another key step in their brand exposure strategy.

NORQAIN Partners with Soccer Aid for UNICEF

Soccer Aid for UNICEF has partnered with Swiss watch brand NORQAIN, which has now become the official timekeeper for the world’s largest charity football match. This event takes place at Old Trafford in Manchester.

In honor of the partnership, NORQAIN has introduced a unique timepiece known as the Wild ONE of 1 Soccer Aid Limited Edition. All proceeds from the sale of this unique watch will be directly donated to UNICEF, aiding vulnerable children worldwide.

The watch features a case with the top part made from solid 18ct red gold and the bottom half constructed from NORTEQ, NORQAIN’s proprietary carbon fibre composite. It houses the NORQAIN Calibre NB08S, a COSC-certified mechanical automatic skeleton movement. The case back includes an engraving of the Soccer Aid logo and the designation ONE of 1.

Did you know? Since its inception in 2006, Soccer Aid has raised over £75 million for UNICEF, making a significant impact on children’s lives globally. Learn more about UNICEF’s work.

Former Royal marine Commando Joins Athlete Media Group

Mitch Hutchcraft, a former Royal Marine Commando, has joined Athlete Media Group to share his experiences with businesses, schools, and the media.

His talks, panel Q&A’s, workshops, and one-to-one sessions focus on themes like resilience, transforming adversity into strength, and leveraging mindset and positivity to exceed perceived limitations.

Hutchcraft also aims to raise £500,000 for SavSim, a London-based wildlife conservation charity that uses animals and nature to provide mental health support to military veterans.

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Key Highlights

Here’s a summary of the key partnerships and sponsorships discussed:

Organization	Partnership/Sponsorship	Details
DAZN	IMG	IMG produces and distributes DAZN’s English-language coverage of the FIFA Club World Cup 2025.
World rugby & British & Irish Lions	RugbyPass App	RugbyPass App designated as the digital home for the British & Irish Lions Tour to Australia in 2025.
Midnite	Channel 5	Midnite sponsors Channel 5’s coverage of the FIFA Club World Cup.
Soccer Aid for UNICEF	NORQAIN	NORQAIN becomes the official timekeeper, releasing a limited-edition watch to benefit UNICEF.
athlete Media Group	Mitch Hutchcraft	Former Royal Marine Commando joins to share experiences on resilience and positivity.

The Evolving Landscape of Sports Partnerships

Sports partnerships and sponsorships are becoming increasingly crucial for organizations looking to expand their reach and connect with diverse audiences. These collaborations not only enhance brand visibility but also provide unique opportunities for content creation and fan engagement.

The integration of digital platforms, as seen with the RugbyPass App and the British & irish Lions, highlights the importance of creating accessible and engaging content for fans worldwide. Similarly, Midnite’s sponsorship of Channel 5’s FIFA Club World Cup coverage exemplifies how brands are leveraging major sporting events to increase brand exposure and connect with sports enthusiasts.

Moreover, charitable partnerships, such as the one between NORQAIN and Soccer Aid for UNICEF, demonstrate the potential for sports to drive positive social impact, raising awareness and funds for crucial causes.

Frequently Asked Questions

1. Why did DAZN partner with IMG for the FIFA Club World Cup?

DAZN partnered with IMG to leverage their production facilities and global content operations for the FIFA Club World Cup, ensuring comprehensive coverage, which helped in distributing its English-language coverage of the FIFA Club World Cup 2025.

2. What does the partnership between World Rugby and RugbyPass offer fans of the British & Irish Lions?

The partnership between World Rugby and RugbyPass provides fans with a central digital destination for news, match stats, and exclusive content related to the British & Irish Lions Tour to Australia in 2025.

3. What does Midnite’s sponsorship of Channel 5’s FIFA club World Cup coverage include?

Midnite’s sponsorship includes brand visibility across Channel 5’s live match coverage, the daily magazine show ‘The Press,’ streaming service, YouTube highlights, and social media content during the FIFA club World Cup.

4. Where is Soccer Aid for UNICEF held?

Soccer Aid for UNICEF is held at Old Trafford in Manchester, England.

5. What is mitch hutchcraft focusing on in his work with Athlete Media Group?

Mitch Hutchcraft is focusing on sharing his experiences on resilience, positivity, and overcoming adversity through talks, workshops, and sessions with businesses, schools, and media.

What are your thoughts on these partnerships? How do you see them impacting the sports industry? Share your comments below!

DAZN Shorts: Your Go-To for Premiership Rugby & British & irish Lions Action

DAZN Shorts: Your Go-To for Premiership Rugby & British & Irish Lions Action

Are you a die-hard rugby fan eager to stay on top of the game? DAZN Shorts offers a fantastic solution, providing speedy highlights, match recaps, and behind-the-scenes footage of both Premiership Rugby and the legendary British & Irish Lions. This article provides a comprehensive overview of how to leverage DAZN Shorts for your rugby fix,including content availability,pricing,and features. Learn how to stream rugby highlights on demand and never miss a crucial try or game-winning moment. Explore the world of DAZN and how it caters to passionate rugby followers.

What is DAZN Shorts? Streaming Rugby Highlights Explained

DAZN Shorts is a feature within the larger DAZN platform specifically designed to deliver concise, easily digestible sports content. Built for busy lifestyles, it focuses on providing bite-sized highlights, replays, and quick news updates.If you’re short on time but still want to keep up with the Premiership Rugby season or the British & Irish lions tour, this is a perfect source.Think of it as the ultimate rugby compilation experience.

Premiership rugby on DAZN Shorts: Key Features

DAZN Shorts provides unparalleled coverage of Premiership Rugby. Hear’s what you can typically expect:

• Match Highlights: Action-packed summaries capturing crucial moments and outstanding tries.
• Try of the Week: Weekly compilations showcasing the most impressive tries.
• Player Interviews: Exclusive interviews with rugby stars discussing strategy, match analysis, and team dynamics.
• Extended Highlights Package: Longer highlights packages to enjoy all the most significant action.
• Post-Match Analysis: Brief post-match reviews and expert commentary.

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British & Irish Lions Content on DAZN Shorts

During a British & Irish lions tour, DAZN Shorts becomes an essential resource for fans who want to stay connected to the action, especially during the 2025 tour. Key content features typically include:

• Tour Match highlights: Quick recaps of all matches, including Test matches and warm-up games.
• Exclusive Interviews: Interviews with players and coaches offering insights and analysis.
• Behind-the-Scenes Footage: Capturing the team’s journey, training, and camaraderie.
• Daily News Updates: Covering key news, player updates, and previews of upcoming matches.

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How to Accessing DAZN Shorts for Premiership Rugby

Accessing DAZN Shorts is straightforward. You’ll need an active DAZN subscription. Here’s a simple guide:

1. Subscribe to DAZN: Visit the DAZN website and choose a subscription plan that suits your needs. Rugby fans should look for plans that include Premiership Rugby content.
2. Download the DAZN App: Find the DAZN app on your preferred device (smartphone,tablet,smart TV,streaming stick,etc.).
3. Navigate to DAZN Shorts: once logged in, locate the “Shorts” or “Highlights” section within the DAZN app.
4. Browse Rugby Content: Explore the available Premiership rugby and British & Irish Lions highlights and start watching!

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DAZN Subscription Pricing & Plans

DAZN offers various subscription plans. The specifics of each plan, encompassing pricing and available content may change, so it’s essential to check the DAZN website for the most up-to-date data. Commonly,subscriptions can be monthly or yearly. Expect that plans will vary depending on the content available within your region. Consider this illustrative table, which does not represent actual prices:

Subscription Plan	Features	Price (Example)
DAZN Monthly	Access to all sports content, including live rugby.	£19.99 per month (Example)
DAZN Yearly	Access to all sports content; usually a discounted monthly rate.	£199.99 per year (Example)
DAZN Flexible	May offer limited sports content,priced accordingly.	Varies (Example)

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Benefits of Using DAZN Shorts

DAZN Shorts offers numerous advantages for rugby fans:

• Convenience: Watch highlights anytime and anywhere on your preferred device.
• Efficiency: Quickly catch up on the most important moments without lengthy broadcasts.
• Exclusive content: Access interviews and behind-the-scenes footage.
• Affordability: Access to streaming platforms is often cheaper than a cable subscription.

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