DeepIntent Unveils Free FAST Solution to Expand Healthcare Brands’ Reach on Premium Streaming Platforms

health marketing">

DeepIntent Launches New Streaming Ad Platform Targeting Healthcare Audiences

New York, August 21, 2025

DeepIntent, a leading innovator in healthcare advertising technology, today announced the launch of its HealthFirst™ FAST (Free Ad-Supported Streaming TV) Package. This new solution is designed to provide healthcare advertisers with enhanced access to verified patients and healthcare professionals through prominent streaming publishers, including LG Ad Solutions and Pluto TV.

Expanding reach in the Rapidly Growing FAST Landscape

The introduction of HealthFirst™ FAST comes as the Free Ad-Supported Streaming TV market experiences ample growth. According to recent data from EMARKETER, viewership of FAST channels is projected to increase at twice the rate of Over-The-Top (OTT) services this year. DeepIntent’s internal analysis reveals a significant advantage: 77% of healthcare providers are reachable through FAST channels, compared to only 34.6% of the general population.

This focused reach positions FAST as a uniquely powerful channel for healthcare advertisers seeking to connect with relevant audiences. The HealthFirst™ FAST package provides premium ad inventory, verified healthcare audiences, streamlined activation, and optimization capabilities, all within a secure and obvious surroundings.

Strategic Partnerships Drive Innovation

DeepIntent is collaborating with key industry players to deliver this enhanced advertising experience. Paramount Advertising’s Pluto TV is a core partner,bolstering the platform’s reach and precision targeting capabilities. “Pluto TV delivers both scale and precision for our partners,” stated a representative from Paramount Advertising. “DeepIntent’s new FAST package strengthens this by bringing the advanced audience targeting required to reach healthcare audiences.”

The platform is built upon DeepIntent’s established performance framework, ensuring media campaigns are measurable, addressable, and optimized, while adhering to stringent pharmaceutical advertising guidelines.

Key Benefits of the HealthFirst™ FAST Package

Advertisers utilizing DeepIntent’s HealthFirst™ FAST Package can expect:

Feature	Benefit
Scaled Access	Direct access to high-quality inventory across leading FAST channels.
Streamlined Activation	Seamless integration with DeepIntent’s Demand-Side Platform (DSP).
transparent Supply	Fraud-free advertising aligned with industry standards.
Health-Optimized Insights	Data-driven insights based on exposure, script lift, and prescription conversions.

“As pharma marketers diversify beyond customary channels, Connected TV has shown exceptional reach and performance,” commented Kristy Quagliariello, VP of Programmatic Media at Klick Health. “DeepIntent’s FAST inventory solution accelerates campaign activation and unlocks more data-driven opportunities to connect with both healthcare professionals and patients.”

The HealthFirst™ FAST Package is now available for activation within the DeepIntent DSP.

The Growing Importance of Streaming in Healthcare Marketing

The shift towards streaming services represents a significant change in how healthcare audiences consume information. Traditional advertising methods are becoming less effective, while streaming platforms offer targeted reach and measurable results. Did You Know? The number of cord-cutters in the US is projected to reach 55.7 million by 2026, according to Statista.

The ability to reach highly specific demographics and professional groups through streaming is notably valuable in the healthcare sector, where targeted messaging is crucial for both patient education and professional outreach. Pro Tip: Leverage data-driven insights to continuously optimize streaming campaigns and maximize return on investment.

Frequently Asked Questions about Healthcare Advertising and FAST

• What is FAST advertising? FAST (Free Ad-Supported Streaming TV) is a growing category of streaming services that offer content for free in exchange for displaying advertisements.
• Why is FAST a good channel for healthcare advertising? FAST allows advertisers to reach a highly engaged audience, including a significant percentage of healthcare professionals.
• How does DeepIntent ensure compliance in healthcare advertising? DeepIntent’s platform adheres to stringent pharmaceutical advertising guidelines and ensures all campaigns are measurable, addressable, and optimized.
• What are the benefits of using a DSP for healthcare advertising? A DSP (Demand-Side Platform) provides advanced targeting capabilities, real-time optimization, and transparent reporting.
• How can I measure the success of my FAST healthcare advertising campaigns? DeepIntent provides insights based on exposure, script lift, and prescription conversions.
• Is streaming advertising effective for reaching patients? Yes, streaming advertising enables targeted outreach to patients based on demographics, interests, and health conditions.
• What is the difference between FAST and OTT advertising? While both involve streaming, OTT is typically subscription-based, whereas FAST is free and supported by ads.

What are your thoughts on the evolving landscape of healthcare advertising? Share your comments below!

How can healthcare brands benefit from advertising on FAST channels compared to traditional linear TV?

What is DeepIntent’s Free FAST Offering?

DeepIntent, a leading provider of healthcare marketing solutions, has announced a free solution enabling healthcare brands to leverage Free Ad-Supported Streaming Television (FAST) channels.This move considerably expands access to a rapidly growing segment of the streaming landscape,offering a cost-effective way to reach highly engaged audiences. The offering is designed to simplify the complexities of FAST advertising, making it accessible to a wider range of healthcare marketers. This is notably relevant as connected TV (CTV) advertising continues to surge, and brands seek alternatives to traditional linear TV.

Understanding the rise of FAST Channels

FAST channels are becoming increasingly popular with viewers seeking free, on-demand content. unlike subscription-based streaming services like Netflix or Disney+, FAST channels are funded by advertising. This model appeals to cord-cutters and cord-nevers who want access to a diverse range of programming without monthly fees.

here’s a breakdown of why FAST is gaining traction:

Cost-Effectiveness: Free to viewers, making it highly accessible.

Growing Audience: FAST channel viewership is experiencing significant growth, outpacing traditional linear TV in some demographics.

Targeted Advertising: Offers opportunities for more precise audience targeting compared to traditional TV.

Premium Content: Many FAST channels offer high-quality,curated content,attracting a desirable audience.

How DeepIntent’s Solution Works: Key Features

DeepIntent’s free FAST solution streamlines the process of advertising on these platforms. Here’s what it includes:

Simplified Campaign Management: A user-friendly interface for creating and managing FAST advertising campaigns.

Audience Targeting: Leveraging DeepIntent’s data-driven capabilities to reach specific healthcare audiences based on demographics, interests, and health conditions. This includes first-party data integration for enhanced targeting.

Reporting & Analytics: Comprehensive reporting dashboards to track campaign performance and measure ROI. Key metrics include impressions,completion rates,and website traffic.

Direct Integration: Seamless integration with major FAST platforms, simplifying ad delivery and optimization.

Compliance Focus: Ensuring all advertising adheres to strict healthcare advertising regulations and guidelines. this is crucial for pharmaceutical marketing and othre sensitive healthcare categories.

Benefits for Healthcare Brands

Utilizing DeepIntent’s free FAST solution offers several key advantages for healthcare brands:

Expanded Reach: Access a new and rapidly growing audience segment.

Cost Savings: Reduce advertising costs compared to traditional TV or subscription streaming services.

improved Targeting: Reach highly relevant audiences with tailored messaging.

Increased Brand Awareness: Build brand recognition and drive engagement with potential patients or consumers.

Enhanced ROI: Optimize campaigns for maximum impact and measurable results.

Competitive Advantage: Stay ahead of the curve by embracing emerging advertising channels.

Targeting Capabilities in healthcare FAST Advertising

Effective healthcare advertising requires precise targeting. DeepIntent’s solution allows brands to leverage several targeting methods:

Demographic Targeting: Reach audiences based on age, gender, location, and income.

Interest-Based Targeting: target viewers interested in specific health topics or conditions.

Behavioral Targeting: Reach audiences based on their online browsing and streaming habits.

Contextual Targeting: Display ads on FAST channels related to relevant healthcare topics.

First-Party Data Integration: Upload and utilize your own customer data for hyper-personalized targeting. This is a key component of programmatic advertising in healthcare.

Real-World Applications: use cases for Healthcare Brands

Here are some examples of how healthcare brands can utilize DeepIntent’s FAST solution:

Pharmaceutical Companies: Promote prescription medications to targeted patient populations.

Healthcare Providers: Drive awareness of services and specialties.

Health Insurance Companies: Educate consumers about plan options and benefits.

Medical Device Manufacturers: Reach healthcare professionals and patients with information about innovative products.

Wellness Brands: Promote health and wellness products and services.

Navigating Healthcare Advertising Regulations

Healthcare advertising is subject to strict regulations from organizations like the FDA and FTC. DeepIntent’s solution is designed to help brands navigate these complexities and ensure compliance. Key considerations include:

Fair Balance: Providing both benefit and risk information about prescription medications.

Substantiation: Ensuring all claims are supported by scientific evidence.

Openness: Clearly disclosing any potential conflicts of interest.

Privacy: Protecting patient data and adhering to HIPAA regulations.

Practical Tips for Triumphant FAST Campaigns

Develop Compelling Creative: Capture viewers’ attention with engaging video ads.

Optimize for Sound-Off Viewing: Many viewers watch FAST channels with the sound off, so ensure your visuals are impactful.

A/B Test Different Ad Variations: Experiment with different messaging and creative elements to optimize performance.