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Delhi Capitals secure Robust Sponsorship Portfolio for WPL 2026
Table of Contents
- 1. Delhi Capitals secure Robust Sponsorship Portfolio for WPL 2026
- 2. Key Sponsorship Agreements
- 3. Title Partnership: DP World
- 4. Principal Partners: Lakmé Sun Expert & GMR Group
- 5. Associate & Official partners: A Wide Spectrum of Support
- 6. Which sponsors are backing the Delhi Capitals Women for the 2026 WPL season?
- 7. Delhi Capitals Women Gear Up for WPL 2026 with Strong Sponsor Lineup
- 8. Key Sponsorship Deals Announced
- 9. Impact of Sponsorship on Team Performance
- 10. WPL 2026: Expectations for Delhi Capitals Women
- 11. The Growing Commercial Landscape of Women’s Cricket
- 12. Delhi’s Infrastructure and its Impact on the Team
- 13. Fan Engagement Initiatives
published January 25, 2026
The Delhi Capitals Women’s Premier League (WPL) team is gearing up for a competitive season, currently holding two wins from five matches. The franchise, recognized for its dynamic player roster combining experienced athletes with rising stars, has solidified significant sponsorship deals ahead of the 2026 tournament. This financial backing underscores the growing commercial appeal of Women’s cricket in India and globally.
Key Sponsorship Agreements
The Delhi Capitals have attracted a diverse range of partners, showcasing a strong brand appeal. These partnerships span various sectors, from logistics to consumer goods and sporting apparel.
Title Partnership: DP World
Emirati logistics giant DP World serves as the Title Partner, demonstrating a commitment to supporting Women’s sports and associating with a growing league. DP World’s extensive global network and expertise in trade facilitation align with the increasing visibility of the WPL on an international stage. The company’s involvement highlights the WPL’s expanding reach beyond domestic borders.
Principal Partners: Lakmé Sun Expert & GMR Group
Hindustan Unilever Limited’s Lakmé Sun Expert, a leading sunscreen brand, takes a prominent role as a Principal Partner. This partnership emphasizes the importance of athlete well-being and sun protection during rigorous outdoor training and matches. Alongside them, GMR Group, a significant player in infrastructure advancement, reinforces the team’s stability and long-term vision.
Associate & Official partners: A Wide Spectrum of Support
The Delhi Capitals’ sponsorship roster extends to include several key associate and official partners, each contributing to the team’s success:. These include:
| Partner | Industry |
|---|---|
| PUMA | Sports Apparel & Footwear |
| BKT Tires | Tire Manufacturing |
| FREEMANS | Measurement Tools |
| Supradyn | Multivitamin Supplements |
| Amul Protein | Protein
Which sponsors are backing the Delhi Capitals Women for the 2026 WPL season?
Delhi Capitals Women Gear Up for WPL 2026 with Strong Sponsor LineupThe Delhi Capitals Women (DCW) are entering the 2026 Women’s Premier League (WPL) season with notable momentum, bolstered by a robust and diverse portfolio of sponsors. This influx of investment signals strong confidence in the team’s potential and the growing popularity of women’s cricket in India. Let’s delve into the details of these partnerships and what they mean for the franchise and the league. Key Sponsorship Deals AnnouncedSeveral prominent brands have aligned themselves with the Delhi Capitals Women for the 2026 WPL season. These partnerships aren’t just about financial backing; they represent a commitment to empowering women in sports and expanding the reach of cricket to a wider audience. * lead Sponsor: Astral Pipes: Continuing their association from previous seasons,Astral Pipes remains the principal sponsor,demonstrating long-term faith in the DCW brand. Their branding will be prominently displayed on the team’s jerseys and during match broadcasts. * Official Beverage Partner: Coca-Cola India: A new addition to the DCW family, Coca-Cola India will be the official beverage partner, providing hydration solutions for the players and engaging fans with exciting promotional activities. * Technology Partner: OnePlus: OnePlus steps in as the official technology partner, providing the team with cutting-edge smartphones and wearable technology to enhance performance analysis and player recovery. * Apparel Partner: Adidas: Adidas will continue to provide the team with high-performance apparel and footwear, ensuring the players have the best gear for training and competition. * Financial Services Partner: HDFC Bank: HDFC Bank’s sponsorship will focus on financial literacy programs for the players and supporting grassroots cricket initiatives in Delhi. Impact of Sponsorship on Team PerformanceThe financial stability provided by these sponsorships allows the Delhi Capitals Women to invest in crucial areas that directly impact on-field performance.
WPL 2026: Expectations for Delhi Capitals WomenFollowing a strong showing in the previous WPL seasons, the Delhi Capitals Women are considered strong contenders for the 2026 title. Key players to watch include captain Meg Lanning,Shafali verma,and Alice Capsey. The team’s balanced squad, combined with strategic coaching and the backing of their sponsors, positions them well for success. The Growing Commercial Landscape of Women’s CricketThe increasing number and value of sponsorships for WPL teams reflect a broader trend: the growing commercialization of women’s cricket. This is driven by several factors: * rising Viewership: WPL matches are attracting a significant television and digital audience, making them an attractive platform for brands seeking to reach a wider consumer base. * Increased Media Coverage: Greater media coverage of women’s cricket is raising its profile and generating more interest among fans and sponsors. * Prosperous Role Models: The emergence of successful female cricketers as role models is inspiring a new generation of players and fans. * BCCI Support: The Board of Control for Cricket in India’s (BCCI) commitment to developing women’s cricket is providing a stable foundation for growth. Delhi’s Infrastructure and its Impact on the TeamDelhi, as a major Indian metropolis, presents both opportunities and challenges.As noted in recent reports [1], the city is experiencing rapid urbanization, leading to issues like pollution and congestion. However, it also boasts world-class infrastructure, including modern cricket stadiums and training facilities. The Delhi Capitals Women benefit from access to these resources,allowing them to prepare effectively for matches. The team actively engages in community outreach programs within Delhi,further solidifying its connection with local fans. Fan Engagement InitiativesThe Delhi Capitals Women are actively focusing on fan engagement to build a loyal following. Initiatives include: * Social Media Contests: Regular contests and giveaways on social media platforms to interact with fans and promote the team. * Meet-and-Greet Sessions: Opportunities for fans to meet and interact with players at training sessions and promotional events. * Community Clinics: Cricket clinics for young aspiring cricketers in Delhi, conducted by DCW players and coaches. * Digital Fan Zone: An interactive digital platform offering exclusive content, behind-the-scenes access, and fan forums.  Adblock Detected
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