Los Angeles, CA – Taco Bell hosted a dazzling “Live Más Live” event at the Hollywood Palladium on March 10, 2026, bringing together a constellation of stars including Demi Lovato, Benson Boone, Doja Cat, and Jason Sudeikis to unveil its ambitious 2026 menu innovations. The event, which also featured appearances by Rachel Bilson, Peso Pluma, and Yeat, wasn’t just a food reveal. it was a full-fledged entertainment spectacle now streaming on Peacock, marking the first time the event has been available on the platform.
The evening, hosted by Vince Staples, blended performances, games, and first looks at the fast-food chain’s upcoming offerings. Attendees and viewers alike got a sneak peek at over 20 fresh menu items, signaling a significant push for innovation from Taco Bell. From permanent additions like Flamin’ Hot® Nacho Fries to bold new creations like the Crème Brulee Crunchwrap Slider and Mountain Dew Baja Midnight™ Pie, the company is clearly aiming to redefine its culinary landscape in the coming year.
Benson Boone took the stage not only to celebrate the new menu but also to showcase his signature backflip while debuting the Crème Brûlée Crunchwrap Slider, according to Taco Bell’s official newsroom. The event also included a playful “Made or Made Up” game, where celebrities like Lil Jon and Ashley Park tested their knowledge of real versus fictional Taco Bell creations. Anderson .Paak added a unique musical element, conducting a choir inspired by social media commentary from Taco Bell fans, transforming online enthusiasm into a live performance.
Ariana Madix hosted the “Live Más Live Cam,” capturing the energy of the event, while Nikki and Brie Bella joined Demi Lovato to present awards to Taco Bell’s most dedicated customers. The “Bell Awards,” as highlighted in a press release, celebrated the brand’s loyal fanbase.
Beyond the star power, the event focused heavily on the food itself. Taco Bell unveiled a diverse range of new items, including Doritos® Cool Ranch® Dusted Crispy Chicken Nuggets with Doritos® Cool Ranch® dipping sauce, Mexican Pizza Empanadas, and Diablo Dusted Crispy Chicken Nuggets. The introduction of Cheesy G Sliders also signaled a move towards bolder flavor combinations and innovative forms.
The “Live Más Live” event isn’t just about new food; it’s about creating a shared experience for fans. Streaming exclusively on Peacock, the event aims to elevate Taco Bell’s innovation showcase into a broader entertainment offering. Fans can also unlock exclusive deals and offers through the Taco Bell Rewards App, further integrating the event with the customer experience.
The event’s success underscores Taco Bell’s commitment to engaging its audience through unique and memorable experiences. As reported by ET Online, the Palladium was packed with “fans, foodies, and A-listers,” demonstrating the broad appeal of the brand and its ability to attract a diverse audience.
With the 2026 menu roadmap now revealed, Taco Bell is poised to continue its evolution as a leader in the fast-food industry. The permanent addition of Nacho Fries, alongside the innovative new items, suggests a strategy focused on both classic favorites and bold experimentation. Fans can expect to observe these changes rolling out across Taco Bell locations throughout the year.
What comes next for Taco Bell remains to be seen, but the “Live Más Live” event clearly signals a commitment to innovation and a dedication to its loyal customer base. The streaming availability on Peacock also opens up new avenues for reaching a wider audience and building a stronger connection with fans. Share your thoughts on the new menu items and the event itself in the comments below!
