Anyone who lives or works in Milan knows well that, during the design week, the city transforms into an international metropolis where it is easier to hear a foreign language spoken than Italian. Obviously English is the most recurrent language and not only because it is now a universal language, but because the vast majority of foreign visitors are English speakers.
This is confirmed by the data contained in the The Next report by Global Blue and Lybra Tech, which based on forecasts based on flight and hotel bookings, combined with final data relating to Tax Free Shopping, estimate that 76.6% of incoming visitors for this year’s Design Week comes from foreign countries, with the United States and the United Kingdom leading the way among non-EU countries. In particular, American tourists represent over a fifth of demand (21.5%, followed at a considerable distance by British tourists.
The most searched for days are Monday 15th and Tuesday 16th April (opening day of the Salone del Mobile) and the average stay is over two nights, a figure that exceeds three for visitors arriving from Arab countries, Australia, Brazil, Canada or India.
The tourists who arrive in Milan for Design Week travel mainly as a couple (71%), while those traveling on their own represent 17% of arrivals and families 10%.
Among the areas most sought after by foreign visitors we find the one around the Central Station.
#Design #Week #nonEU #visitors #United #States
2024-04-11 22:18:32